It is an exclusive story highlighting the vignette of yet another phenomenal business leader, Scott McQuarrie, the Founder and CEO of Backstreet Surveillance Inc.
Scott McQuarrie is an influential business leader with over 33 years of expertise. Throughout his career, he has held almost every position a security company offers, including sales representative, installation technician, project manager, system designer, product specification engineer, and CEO. His years of of experience has given him insights that keep his decision-making grounded in real-world outcomes rather than sterile theories and spreadsheets. He is a multi-faceted man, including a tech support representative, a shipping clerk, and a typical CEO.
Backstreet Surveillance, a pioneering project of McQuarrie, offers finely crafted video security systems for organizations, governments, and educational institutions. Users install it, their specialists develop it, and their award-winning support staff provides support with any issues that may arise. The result is a cost-effective, high-performance video surveillance solution.
The Beginning towards a Visionary Leadership
When Honeywell hired Scott as a commercial security sales representative in 1991, he got his start in the security sector. It became clear after a few years of arduous effort that he lacked the personality to fit into the mind-numbing corporate ladder and mindless corporate policies. Scott had the idea of starting a business that would provide this new CCTV equipment across the country using this new, untested marketplace called the internet.
It was an instant success selling DIY security kits to consumers, company owners, homeowners, and corporate America. A 2010 sale of this company to an investor group resulted in the hiring of a former Honeywell CEO to lead and expand the company. His most recent endeavor, Backstreet Surveillance, continues to operate under the same principles as his previous firm while using new technologies.
Undeniable Edge Over Peers
Being the first is nothing new for McQuarrie; his latest endvour is not a exception. business, Backstreet Surveillance, was the first in the country to offer a 5-year warranty on CCTV equipment and the first to estimate standard installation costs across the board. Also, they were the first to develop the idea of employing digital mapping tools like Google Earth to create efficient CCTV systems throughout the country. Everything was managed from its corporate headquarters in Salt Lake City, Utah.
McQuarrie’s fourth profitable startup is Backstreet. Three prior startups, all of which dealt with security, were grown and sold to investment organizations. McQuarrie claims that the most recent two businesses have generated over $160 million in online sales, with the sales locations mirroring the distribution of the nation’s population. In other words, Backstreet generates more revenue in Florida, Texas, New York, or California than in Utah. The success of the business is demonstrated by the wide range of clients and organizations that have chosen Backstreet to secure their properties. Air force bases, nuclear power plants, countless police departments, hydroelectric dams, manufacturing sites, retail chains, construction firms, all varieties of governmental organizations, churches, and numerous academic institutions are just a few of their clients.
Over 80% of their customers, according to McQuarrie, do the installation themselves. However, many companies choose to buy a turn-key system, in which case Backstreet offers fixed, locked-in pricing for installation anywhere in the nation. The company seems to have mastered the art of competing with regional suppliers while offering the services and advantages of a big national provider for a fraction of the price.
Insights on the Significance of Innovation
McQuarrie has a track record of innovation. For instance, they manufacture a patent-pending universal CCTV camera mount that is sold to several of its rivals.
Any surveillance camera may be fixed to any building material and placed anywhere, thanks to the inventive design. Additionally, they developed their Sentry Systems, which provide high-performance equipment to be installed and monitored in difficult remote locations that are not equipped with power or normal signal transmission methods.
The Secret Sauce behind McQuarrie’s Success
The key to our success is developing the ability to project our knowledge on-site for any project, wherever it may be. For instance, we just completed the installation of a complex system for a vineyard in rural France. The majority of our customers have maintenance departments, IT departments, or a handyman with the knowledge to yank cables and mount devices, which is why we are successful. Simply put, they lack the knowledge necessary to create a system, develop it, and offer continuing user assistance. We deliver expert design, high-performance tools, installation advice, programming support, and user training as part of our value proposition. Following installation, the customer receives free lifetime access to our highly regarded technical support team, which handles 93% of all calls over the phone. Additionally, we use our network of over 10,000 IT specialists to dispatch a local expert to the area for on-site service when a physical visit to the place is necessary. The fact that the big national corporations keep coming back tells us that we have improved this business strategy. For retail chains and multi-location businesses that wish to standardize their security systems, our Corporate Accounts Program integrates all of our advantages into a cost-effective security solution.
The Future Outlook
Backstreet is working on its next innovation, a mobile surveillance trailer that can be used for construction sites, parking lots, concerts, and public venues. The system consists of a compact utility trailer outfitted with cutting-edge security cameras, solar panels, and wireless communication capabilities. Construction organizations can protect their job sites with the help of the mobile trailer, which also offers a safe place to store tools and equipment. Backstreet appears to be positioned to keep ahead of the competition and experience sustained growth with this kind of ongoing innovation. This company is built differently from my past startups, according to McQuarrie, and is intended to last. As McQuarrie states, “This company is built differently than my other startups; this one is designed to last.”
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