Marcos Puccini, the CGO of BRITech S.A., is an influential business leader motivated by the mantra of exceptional efforts, incomparable services, and the best client experience. A creative, focused visionary with a commitment to delivering projects of only the highest quality, Marcos is spearheading BRITech’s aggressive business development efforts for global expansion.
With his exemplary leadership, Marcos accomplished significant milestones in terms of revenue, expansion, and career potential. BRITech has established itself as a prominent player in offering scalable, affordable best-in-class solutions to help companies of any size provide the finest possible service to their customers.
Marcos started his career after earning his Bachelor of Science in Computer Science. It initially proceeded in the same manner as a conventional career in technology. He did have the chance to work for some of Brazil’s major technology firms, though. He was able to have a comprehensive understanding of a technological company’s operations as a result. After that, he made the decision to strengthen his academic background by taking a few post graduate courses in business administration, marketing, and executive management. With these fresh abilities, he started a new learning process. He started working with M&A to better understand the entrepreneurial psyche.
His M&A expertise gave him the opportunity to meet with many entrepreneurs and comprehend their difficulties. However, it also made clear to him how proud they were to have created something not only for themselves but also contributed to society. From there, he realised that being an entrepreneur involves more than just making money; it also entails building a network of other businesses and individuals who might benefit from your venture.
Sharing what inspired him to join BRITech, the visionary leader asserted, “I became inspired to start my own business after talking to and observing other entrepreneurs’ journeys. I reunited with Yuryi Ferber and Luiz Gasparelo, with whom I had the pleasure of working on a prior M&A process, around the time I began exploring these prospects. we later decided to join forces. From that point on, we had numerous conversations in an effort to find untapped markets for investment management in Brazil and around the globe. We ultimately determined that small and medium-sized investment management organisations require contemporary, scalable solutions. These businesses need and still require, solutions that allow them to compete with larger firms with higher levels of investment capital. Also, they have a strong workforce to support their company. The motivation to start BRITech started right then, by matching our skill set with unserved market demand.”
BRITech – A Pioneer in Investment Management Software
BRITech, headquartered in Sao Paulo, Brazil, is one of the leading enterprise financial management Software as a Service (SaaS) platforms. This unique software solution meets the needs of a wide range of participants in the investment management sector, including family offices, wealth management, assets, brokers, distributors, and fund administrators.
Efficiency, simplicity, and adaptability are all combined by BRITech to create an online suite that completely meets the requirements of front- and back-office operations. It works as ultimate platform a company can have that brings all-in-solutions with limitless configurability. Asset-Wealth Management as a Service (“AWMaaS”) is more of a backend solution for investment operators worldwide that provides scalable, inexpensive, best-in-class solutions to aid businesses of all sizes.
BRITech experienced some roadblocks in the early stages of its development. Target audience, ideal consumer profile, understanding of the market and its needs, as well as technology, are some of the major issues. They also experienced certain obstacles due to the political and economic climate, which caused them to go more quickly or more slowly.
WHAT MAKES BRITech A “BLUE DIAMOND OF WEALTHTECH LANDSCAPE”?
Innovative Technology: BRITech was “born digital” and was created from the ground up to deliver the cutting-edge online and branded mobile experience that you and your clients want.
Client-Driven Suite: Customer input consistently guides our technology roadmap, and the most recent, well-proven technologies and changing wealth management demands are regularly incorporated into their solution, which is customer-driven.
Responsive Team: There is a highly-responsive and deeply experienced customer service team working closely with you.
Everything in One Place: The BRITech system is designed as a collection of flawlessly connected modules, ensuring that everything you require is available in one location and that nothing is lost in translation.
THE IMPACT OF PANDEMIC
BRITech had no effect on its operational activities because it already had personnel that worked remotely. They continue to deploy and service their customers as usual as a SaaS, with roughly 99% of the customers in the cloud. The sales team at this place was already performing a large portion of the process online, having little impact on it.
On the client side, who had to change their procedures to digital, saw the most impact. They had a few clients that had an effect on their company, and they tried to help throughout this trying time. The business strategy of BRITech has always been to develop a lasting relationship with its clients, and throughout this time, they have put one of its beliefs into action.
BRITECH’S ROAD MAP TO MOVING IN THE FUTURE
A cutting-edge business that develops alongside its customers and the market, helping to shape the global investment management industry. The ongoing investment in technology and solutions that boost client productivity and efficiency enables those customers to concentrate on their businesses, which are backed by those solutions.
They further envision being a leading company in the segments and markets in which it operates, creating an ecosystem of businesses and technological solutions with a highly qualified team that puts in an endless effort to ensure client pleasure.
THE PEARLS OF WISDOM BY THE LUMINARY
Teamwork, resilience, and long-term planning Every entrepreneur faces difficulties; therefore, the most important thing today is to remain resolute. Create a winning team by valuing a variety of opinions while adhering to a common goal. Long-term partnerships are the growth engine, and investing in technologies, procedures, and solutions that scale your organisation.
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