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Home The 10 Most Successful Business leaders Making a Difference 2023_Profile Story
Paul Edalat | Founder | CEO | Vivera Pharmaceuticals

Paul Edalat: Pioneering a Positive Change in the Healthcare Sector

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Meet Paul Edalat, Chairman, Founder, and CEO of Vivera, an innovative, science-driven biopharma and MedTech company in Southern California. He is one of the visionaries stepping up to tackle the ever-evolving healthcare industry’s challenges. Mr. Edalat has dedicated his career to creating a positive change in healthcare by putting patients first. Drawing from his background in fitness, nutrition, and business, as well as his experience with his brother’s battle against cancer and addiction, Mr. Edalat has developed innovative solutions to improve drug delivery and patient safety. As you read on, you’ll discover how this pioneering leader and his team are revolutionizing the healthcare sector through cutting-edge technology, collaboration, and a relentless drive for progress.

The Inspiration Behind Vivera

Mr. Edalat started his career in the fitness and nutrition industry, working in various roles that gave him a deep understanding of business. He was fortunate to have the opportunity to work alongside some incredibly talented and dedicated professionals, which helped him shape his perspective and approach to leadership.

However, in 2004, Mr. Edalat’s brother Peter was diagnosed with an aggressive form of Hodgkin’s lymphoma. Peter’s doctor prescribed him high doses of opioids to manage his chemotherapy-induced pain. He quickly built up a tolerance to his medication and, due to the lack of safety measures in place, began to exceed his prescribed dosage, ultimately developing an addiction.

It was heartbreaking for Mr. Edalat to witness his brother struggle with both cancer and addiction. This experience led him to recognize the need for a safer approach to prescribing and dispensing medications, which motivated him to establish Vivera.

With Dr. Mehdi Hatamian, one of Mr. Edalat’s brilliant, long-time friends, he developed ZICOH, a patented smart drug delivery system for prescription medications.

Simplifying the Drug Delivery Process

Mr. Edalat acknowledges the intricacies of the prescription drug delivery process. To support its objective of providing a solution that may provide more controlled delivery of prescription medications, Vivera has introduced ZICOH, a patented drug delivery solution that integrates with ZICOH Connect™, a synchronized, cloud-based software system with strong data organization and AI (artificial intelligence) capabilities. Together, they collect and aggregate near real-time prescribing data and generate actionable insights to facilitate prescription medication adherence, oversight, and compliance.

Vivera’s primary goal with ZICOH is to ensure that drug delivery is safer, faster, and more efficient for all stakeholders in the drug supply chain.

Fostering Creativity and Innovation

Mr. Edalat believes that promoting creativity and innovation while maintaining a healthy work environment is vital to an organization’s long-term success. One way to encourage such creativity is by bringing together team members from diverse backgrounds and departments. This creates an opportunity for unique perspectives and creative problem-solving that can propel the organization forward. By fostering a collaborative work environment, companies can ensure team members feel valued and encouraged to contribute their ideas. Ultimately, this approach can lead to greater success and help organizations stay competitive in a rapidly evolving business landscape.

“Leading a company in a rapidly evolving environment can be challenging, so it’s essential to be adaptable. Change is constant, so I consciously try to remain open to new ideas and agile in my decision-making processes,” states Mr. Edalat. “Having a vision and purpose is also crucial to good leadership. At Vivera, our vision is to improve patient lives.”

When Data is Crucial

Mr. Edalat predicts that although data plays a crucial role in healthcare, its full potential is yet to be realized. Soon healthcare companies will be able to uncover previously unknown patterns and relationships through advanced analytics, AI, and machine learning, leading to more efficient drug discovery, better decision-making, and improved patient outcomes.

Vivera has long recognized the value of data in the healthcare industry. ZICOH utilizes AI to organize vast, complex, unstructured prescribing data to generate predictive analytics. As a healthcare and drug delivery leader, Mr. Edalat has emphasized leveraging AI to remain competitive and succeed. Companies that harness the full potential of AI will be well-positioned to succeed in the rapidly evolving healthcare landscape.

Looking Towards the Future

Mr. Edalat’s unwavering dedication to transforming the healthcare sector led to the creation of Vivera, a trailblazing company that prioritizes the well-being of patients. By combining innovative technology, cross-functional collaboration, and the power of data analytics, Mr. Edalat and his team are revolutionizing the healthcare industry and aiming to make prescription medication delivery safer for patients.

As Vivera continues to break new ground, the company inspires others in the healthcare space to prioritize patient care and embrace innovation. Ultimately, Mr. Edalat’s visionary leadership and commitment to positive change are paving the way for a brighter, safer, and more efficient future in healthcare.

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