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Building a beauty brand is the dream of many women entrepreneurs. Revolutionizing this space with trendy, aesthetically pleasing, and quirky beauty products, these boss ladies are taking the beauty industry by storm.
Contrary to the notion of meeting the usual standards of the beauty industry, are some breakthrough beauty leaders, who are diving in with a clean and cruelty-free range of mineral makeup and skincare products. Meet one such remarkable woman beauty innovator, Stacey Hollands, who serves as the CEO and Founder of Australia’s Leading Clean Beauty Brand, Lust Minerals.
She is a Beauty Therapist by trade, a wife, and a mother of two beautiful children aged three and six. She is a proud two-time winner of the Ausmumpreneur of the Year Award.
The Initial Journey
Stacey has been working in the beauty industry for eight years before Lust Minerals was born. In 2014, when Lust Minerals was founded, she was running the business from her home with the products stocked in a tiny linen cupboard. Fast forward to eight years later, Lust Minerals has evolved into a Global Beauty Brand that provides clean beauty products to millions of people worldwide.
About Lust Minerals
Lust Minerals is a purpose-driven business that is redefining the beauty industry. It is extremely passionate about educating, inspiring, and empowering men and women worldwide to make long-lasting positive changes by making the switch to clean beauty products.
It aims to offer confidence without compromising the health of its customers. It wears a badge of pride for formulating clean, natural products that are superior quality, vegan, cruelty-free, ethical, and that are good for the planet. Lust Minerals offers a range of high-performing Mineral Makeup and Natural Skincare that has delivered real results to customers worldwide.
The Lust Minerals Mineral Makeup range offers full coverage that lasts longer, which consists of superfood and vitamin ingredients to ensure the skin is also getting the nourishment and love it deserves.
The Lust Minerals Skincare Range consists of naturally active and highly concentrated products, that are potent, yet incredibly gentle on sensitive skin.
It is dedicated to ensuring that with consistent use of its clean makeup and natural skincare products, it will be a long-term solution and treatment for its customers to have their skin feeling and looking its best. Not only that, its products are non-comedogenic which means they are breathable so its customers don’t have to worry about them irritating their skin or making their breakouts worse.
Whilst their customers use their products to cover these blemishes to support their confidence, they are also at ease knowing it’s also healing the underlying breakouts and not making them worse as conventional beauty products can do.
Lust Minerals is truly a business that values people above profits. Keeping customers at the heart and soul of everything they do, the company offers a best-in-class customer service experience. It has a highly trained customer service team that is virtually available for its customers seven days a week from 7:00 am until 10:00 pm. The brand understands its customers’ pain points and that is why it offers free virtual color matching and online skin consultations to support its customers in making the switch to clean beauty.
A Tragic Incident led to Discovering a Bigger Purpose
In 2014, Stacey saw her father lose his battle with cancer. Through this, she became aware at a young age that the chemicals and toxins that we are exposed to daily can lead to so many health issues. Whilst there were plenty of natural-based products out there, only a few were “clean” and “high performance” to deliver real results for men and women.
Recognizing a clear gap in the market, the idea of Lust Minerals was born. With a heavy presence in the beauty industry at the time, she was able to combine her two passions of helping others and making a difference, with her love of beauty, to create an affordable brand that restored her and their customers’ faith in cleaner alternative products.
Mission and Vision Statements
Lust Minerals was founded with a vision to prove that clean beauty products do have the high-performance power to change your skin, and your life and leave the planet a better place.
The brand’s mission is to educate, empower and inspire millions of people worldwide to control what they put onto their skin and into their bodies. Lust Minerals exists to reduce the number of chemicals that men and women consume through their largest organ, their skin. We are inspired by all the goodness that nature has given us and use as much of it as possible to create beauty armor to protect, conceal, and create.
Celebrating a Gender-Inclusive Team Culture
The Team culture Lust Minerals has cultivated over the years has played an incredible part in the brand’s success. It is fortunate to have a team of like-minded individuals who are just as invested in the brand’s mission as Stacey.
The organization is a more female-dominant business, however, it does have a few males within the workplace who are an absolute credit to the team. Their input and different perspectives on things have supported in ensuring its messaging is gender-neutral as its products are designed for both males and females.
“I believe my consistent management style has allowed me to lead in a way where I don’t receive resistance. I am dedicated to removing the standard “boss” stigma to ensure I am creating an empowering and supportive environment here at Lust Minerals for all team members. My personal development is really important to me so I also continue to work on myself with support from my personal coach to ensure I am further developing my leadership skills so I can be the best possible leader for my team,” adds Stacey.
Work in Progress to find a Balance between Work and Life
Stacey is still working on managing a healthy work/life balance. Last year, she and her family purchased a caravan and decided to bring the holiday life to them. They have been living a simpler life by the beach to allow them to spend more quality time as a family.
They have set up only 20 minutes away from the Lust Minerals office so it’s convenient for them to still be in the office Monday-Friday.
“This has allowed us to appreciate the blessing of every day because at the end of the day we do only get one life and we can’t take our success with us. It’s important that we do enjoy the journey,” concludes Stacey.
Striving towards a Prosperous Future
Lust Minerals is working towards filing an application to have its products stocked in Mecca and whilst this is a 1-2 years’ process, they are excited for the opportunity that this will bring.
Mecca brings the best of the best in global beauty offering 200+ brands. The company is also planning to file an application to be featured in Ultra Beauty which is the largest beauty retailer in the United States and United Kingdom.
The future is all about spreading wings and reaching a wider audience base. It wants to be readily available for its customers worldwide. As this will then help them to accelerate further into the US market to further expand their target audience.
“You have the opportunity to design the life of your dreams. This is your sign to make a change and live your life of passion and purpose, “ your future self will thank you for it.”
