Rosenthal & Rosenthal expands into equipment finance with Solifi’s solutions

Following its latest acquisition, Rosenthal upgraded its solutions in response to evolving market needs.

Minneapolis, US and Milton Keynes, UK – 12^th February 2025. Solifi, a global fintech software partner for secured finance, announced the successful implementation of its equipment finance solutions by Rosenthal & Rosenthal, the leading private commercial finance firm in the United States.

An eight-decades-old firm primarily focused on factoring, asset-based lending and purchase order financing, Rosenthal sought a solution to meet the growing demand for short-term working capital alongside equipment financing from a single provider. To address this need, Rosenthal has leveraged Solifi’s solutions to expand and diversify its alternative financing offerings.

“Given our deep knowledge of equipment finance and our long-standing relationship with Rosenthal, we were able to quickly and effectively deliver a solution that streamlines its expansion,” says Brant Griffith, Vice President, Sales & Account Management at Solifi. “Supporting Rosenthal’s continued growth into new areas has been an exciting opportunity, and the rapid implementation speaks to the expertise and dedication of our team.”

Following the acquisition of Accord Equipment Finance, Rosenthal required a reliable solution that could be implemented quickly to migrate existing contracts and integrate new operations. Solifi delivered the solution within an ambitious eight-week timeline, going live two days ahead of schedule.

“We are thrilled to broaden our partnership with Solifi as we work to achieve our growth objectives,”

says Steven Chang, SVP Client Accounting Manager at Rosenthal. “The familiarity between our teams made this transition smooth, and we’re confident that this project will help us further solidify our position as a comprehensive financing provider.”