Kevin Guy Steer: A Techpreneur, Providing Cutting Edge Technology Solutions with 121Insights

A successful journey expanding more than four decades of working experience in the IT and Tech Industry, Kevin Guy Steer, CEO, 121Insights, is right on top of achieving business success through advanced technology. He is a veteran Technology and Services leader, providing InsurTech & FinTech solutions for Insurance, Takaful & Banking sectors using Artificial Intelligence, Predictive Analytics, Robo Advisors, RPA, digital marketing, referral management, mobile and online sales, customer servicing, and community solutions.
In Academics, Mr Steer graduated from Cambridge University (Downing College) in 1978 with an engineering degree. He went over to Brunei to train with Schlumberger for four months. After that, he was assigned to Australia for 18 months, transferred to Indonesia for three years, and then to China for six months.
Observing the advances of mobile computers, Kevin decided to do a Master’s at Imperial College (London, UK)- where he studied Artificial Intelligence- and joined an Artificial Intelligence company in the UK. Thereafter, he moved to Malaysia to set up an entrepreneurial company focused on insurance and banking solutions and established 121Advisor in 1990.
Exclusive Service Portfolio
121Advisor is renowned for offering advanced and innovative tech solutions. It delivers marketing automation results in personalized content delivery, targeted campaigns, and engagement format. Some of the major services include:

• Predictive Analytics with Machine Learning: Using this for predicting new products to buy, churns & lapsation, underwriting, etc.
• Multilingual Chatbot for Financial, Insurance & Takaful (FITbot): Multi-lingual Robo Advisor and a chatbot utilize hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.
• Web Portal Solution for Sales & Servicing (WebPoS): Multilingual mobile responsive website and portal solutions enable clients to experience a unified, personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.
• Referral Management & Marketing Automation (ReMMA): Used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery, targeted campaigns and engagement.
• Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed. Managers can monitor real-time to render assistance where necessary.
• Choices Online Sales (COS): Allows customers to purchase sales online. The Choices Online Store (COS) allows insurers and takaful operators to leverage a mix of technological innovations from the Enterprise Digital Framework. The Choices Online Store allows carriers to configure their online products through the Enterprise Product Configurator (EPC) and offer products directly to consumers via WebPortal Solution (WebPoS).
• Web Portal Solution for Sales & Servicing (WebPoS): Multilingual mobile responsive website and portal solutions enable clients to experience a unified, personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.
• Referral Management & Marketing Automation (ReMMA): Used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows. Marketing automation results in personalized content delivery, targeted campaigns and engagement.
• Sales Activity Mobile App (SAMA): Allows agents to effectively plan and manage sales activity to ensure all leads and prospect Sales Activity Mobile App (SAMA)cts are addressed. Managers can monitor realtime to render assistance where necessary.
• Community & E-worksite Marketing & Distribution (CeMD): Community portal solution allows organizations to engage with community members to nurture trust and create advocates, thereby improving customer retention. Recently launched u12know knowledge portal.
• Enterprise Product Configurator (EPC): Reduce the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine, and an automated testing module allows quick product deployment.
• Multi-channel Distribution Management Solution (McDMS): For general agencies, IFAs, brokers, Agency Leaders Corporations ALCs to simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.
• Community & E-worksite Marketing & Distribution (CeMD): Community portal solution allows organizations to engage with community members to nurture trust and create advocates, thereby improving customer retention. Recently launched u12know knowledge portal.
• Enterprise Product Configurator (EPC): Reduce the time to market for insurance and takaful products. Built to rapidly set up product rates, illustrations, validation engine, and an automated testing module allows quick product deployment.
• Takaful & Insurance Mobility Made Simple (TIMMS): Takaful and Insurance Mobility Made Simple (TIMMS) is a mobile straight-through solution designed specifically to cater to the need for mobility on Point-of- Sales for Insurance, Takaful and Financial services. It is uniquely designed to support cross-platform such as iOS, Android, and Windows platforms (desktop and tablet). TIMMS covers both offline/online sales modes which enable the sales team to manage their leads, track their sales activities, conduct sales presentations to potential prospects, create quotations, generate sales illustrations, complete proposals with e-payment, and perform smart underwriting.
• Multi-channel Distribution Management Solution (McDMS): For general agencies, IFAs, brokers, Agency Leader Corporations (ALCs) to simplify operations by consolidating their diverse requirements. With built-in performance management and compensation computation, our clients have seen improved sales with reduced administration costs.
• Customer Self Service Portal (CSSP): The Customer Self Service Portal is an on-demand access point enabling customers to view their insurance/takaful account, anywhere and anytime. This enables the policyholders to view their policies and certificate details via a simple internet connection. The portal provides a safe avenue for customers to update their personal information, pay premiums, switch funds, print documents, update beneficiary details, request policy changes, and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business. The platform also supports automated workflows that are triggered by certain customer activities which are routed to relevant departments and customers are kept informed via emails or messaging. Providing a portal for your customers with the convenience of self-servicing, customers can enjoy the freedom of doing what’s convenient for them when they want anywhere.

Innovations to Make the Solutions more Efficient and Sustainable
According to Kevin, as most millennials in the Asia Pacific do not understand financial planning and often max out their credit cards and get into debt, they need to help educate them on their lifestyle financial goals and recommend products that they can buy online. With the launch of www.u12know.com, they see that this will become a disruptive knowledge portal offering advice on lifestyle, financial & (in future) health goals. This will help them understand their needs and create a plan to help them build their lifestyle & business financial plans. For each country, this will be translated into the local language. We have created Health Calculators, and plan to launch a “Total Health Score” where customers can get the Score on whether they are healthy, sick, or unhealthy.