Meet John Baird, the CEO and Co-founder of Vouched, an award-winning AI platform that powers multi-factor, dynamic ID verification to onboard users whether they are across town or on the other side of the world. Vouched accelerates revenue growth and provides a seamless user experience by rapidly and securely verifying and onboarding end users through a sophisticated, end-to-end visual ID verification and fraud detection solution.
John founded Vouched after two instrumental experiences: working at Blue Nile, an online diamond jewelry company, and working on a project with a self-driving automotive company. While at Blue Nile, John experienced firsthand the time-consuming and labor-intensive process of verifying the purchase of luxury jewelry and began thinking about how technology could be used to make the process more efficient and secure. The existing process took time and effort, making the experience of buying a high end piece of jewelry dissatisfying. After Blue Nile, he worked with a major automotive manufacturer on a self-drive initiative and was impressed by the potential of computer vision technology to identify people and objects. Those two experiences led John to envision how computer vision and AI technology could be used to verify the identity of individuals. From there, he founded Vouched, an industry-leading, AI-powered identity verification solution that uses computer vision technology and AI-driven fraud models to identify individuals and provides a secure and seamless way for businesses to verify the identity of their customers.
Under John’s leadership, Vouched provides businesses with a secure and efficient identity verification solution to meet their KYC/KYP requirements. Its proprietary AI solution accelerates onboarding, improves customer experience, unlocks new growth opportunities, and reduces operational costs. By applying dozens of proprietary AI models and robust data checks simultaneously, Vouched can verify individuals and detect over 99.58% of known fraud cases. This fraud sensitivity detection rate is believed to be one of the highest in the industry. Additionally, the end-to-end Vouched solution includes proprietary technology that allows the company to quickly and easily scale its platform as new forms of identification emerge globally as well as extracting and examining ID documents for fraud, including liveness and other fraud reviews. Unlike ALL other IDV solutions, Vouched offers same-day implementation, through either a self-serve experience or a no-code implementation, providing immediate customer value. As fraud evolves, the company’s AI fraud models learn quickly to combat fraudsters. With its vision to become the single largest identity token provider for any business, Vouched’s AI solution enables the company to expand its operations globally with a highly efficient capital model.
The Industry Leading AI-Powered Identity Verification Solution
Vouched is the go-to solution for companies looking to verify the identities of individuals quickly and accurately. Using AI-powered technology, Vouched provides industry-leading identity verification that maximizes access to essential services while minimizing the risk of fraud. The platform offers multidimensional, dynamic verification of any individual’s identity, including hard-to-identify populations, enabling businesses to verify anyone, anywhere. What sets Vouched apart is its adaptive IDV solution, which is designed to meet customer growth and acquisition goals while maintaining compliance requirements. Its proven, deterministic decision process leads the industry in definitive response rates, making Vouched; the only IDV solution companies need for secure and efficient identity verification.
The Differentiating Factor
Compared to other IDV vendors, Vouched relies on proprietary AI and consultative expertise to deliver a proven verification solution that helps businesses rapidly grow through customer acquisition while protecting their business and providing long-term cost savings. Vouched is constantly improving its AI that today delivers market leading results such as a visual identity verification approval accuracy of 99.44% and when combined with our robust data reviews an overall approval accuracy of 99.58%. We are helping to build a global trust ecosystem by making it easier for companies and individuals to verify each other’s identities. John and his team are also motivated by the potential of Vouched to use AI for the betterment of society, helping people who are underserved by the financial system, such as immigrants and young adults, who have often been labeled as credit invisible. Because the Vouched solution is multidimensional and dynamic, evaluating a person based on criteria unique to their country, language, and use case verifies people worldwide, including hard-to-identify populations. Vouched believes everyone has the right to access banking services, healthcare, and other essential services.
Innovation is Paramount
According to John, IDV solutions need to continue innovating to meet the current and future requirements of the industry. More than 50% of customers applying for online services such as bank accounts abandon the process due to lengthy wait times, non-intuitive and subpar customer experience, or a high percentage of false negatives that prevent qualified individuals from completing the process. Moreover, the pandemic has driven more than 65% of online banking, resulting in a significant increase in fraud rate attempts in the financial services industry last year. In this context, businesses require a solution that offers proven IDV expertise, flexibility to meet their evolving needs and drive customer growth, and full compliance with their industry’s regulations. Vouched is one of the few IDV partners that can fulfill these requirements while also innovating for the future of IDV.
The Future is Now
Vouched has already established itself as a powerful player in the IDV industry, able to identify over 85% of the global population and rapidly expanding. The company is committed to fulfilling its mission of providing expert identification services to anyone, anywhere, in order to facilitate access to life’s most essential services, while championing the idea of using AI for the good of humankind. In a world where identity is crucial, AI-powered IDV technology is able to make a significant impact by providing identity to those who were previously “invisible.” Furthermore, the future of IDV solutions must provide persistent and pervasive identity tokens that are unique and readily accessible to individuals engaging with businesses digitally, whether in Web3, the metaverse, or across the web. This will effectively serve as the identity verification layer for the entirety of the internet.
However, for any technology to assume this enormous responsibility, it must be proven, scalable, secure, and built on open technology standards – all of which Vouched has developed to realize its market vision.
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