Managed hosting is a popular option for WordPress website owners because it allows users to delegate the most crucial tasks to a trusted resource. Delegating essential tasks to experts is the easiest way to scale your business and improve productivity.
With digitalization being the primary move forward across industries, this same principle applies to website hosting. Investing in a managed hosting provider has a significant number of benefits, especially for online marketing teams looking to generate profit and improve traffic.
Reduced Cost for Increased Productivity
Online marketing has a large scope, especially considering how half the global population is active on the Internet. While you may not have the goal of hitting every single demographic, this still entails enough manpower to reach your target audience. When you have a managed hosting provider, you remove a lot of the complications with making updates go live, ensuring that content is consumed on a responsive platform, and keeping data secure.
Essentially, you only have to focus on production and creative endeavors as the best providers will already have integrated systems that can inform your campaigns. As noted in our article ‘Content Delivery Network – Exploring The Power’, you maximize your reach and productivity when you make use of the proper technology and security. As managed hosting takes advantage of multiple CDN nodes, you gain the advantage of lower bandwidth costs, better global reach for content, and responsive load times.
A feature on the best managed WordPress providers by Namechk highlights reliable industry leaders like Bluehost, GoDaddy, and Web.com. These providers offer the very best services and features that content marketing teams can take advantage of while saving on server costs and potentially even excess manpower.
Optimized Marketing Efforts and Tools
Managed WordPress hosting providers that are reliable will already have a robust ecosystem that has marketing in mind. You’ll usually find integrated marketing channels, analytics, content delivery tools, and SEO tools. This means deploying ads and other marketing efforts online across socials, email, and your WordPress site should be much easier.
With or without these, though, the best aspect that a managed hosting provider brings is its stable server. When the platform you’re using is stable and guaranteed to withstand a scaling amount of traffic, then you don’t have to worry about hardware and server issues that might get in the way of digital marketing campaigns. Essentially, you can maximize the reach and impact of your marketing team’s efforts as you know your site will have the bandwidth to load everything quickly and stay operational regardless of how many page visits you get.
This sort of website optimization can be crucial when you’re trying to capture your target market, as a Digital survey reveals that 1 in 2 visitors will simply abandon a slow website if it takes more than 6 seconds to load. In fact, most online shoppers even expect pages to take no more than 3 seconds to load.
Optimization not only benefits your core audience but also enables team members to spend less time on unnecessary troubleshooting that simply gets in the way of ideation. With that, you end up ‘Empowering Remote Workers’ as your site becomes more easily accessible and doesn’t have downtime that may impede their productivity.
Of course, we see the impact of this most on e-commerce-driven websites such as Shein. It received the 2022 Titan Award from SimilarWeb as it received increased visitors month-over-month for six months straight. It achieved this by using a tailored social strategy directly interlinked to its site, with its brand awareness campaign successfully permeating Western markets like the United States.
Reliable Long-Term Support
Finally, the simplest yet arguably most impactful use of solid managed WordPress hosting for online marketing teams is the inclusion of long-term support. The reality is that a lot can go wrong with a site even if you set it up well. You face the potential of cybersecurity threats, unexpected downtime, necessary updates for themes and plugins, and key analytics.
It’s especially helpful when you have team members that may not be so well-versed with WordPress-specific plugins such as Jetpack. In this light, WP Engine and Kinsta stand out from the rest of the pack as they offer very reliable support. Their support agents are very knowledgeable in the intricacies of WordPress and, perhaps most essentially, responses are actually timely.
Having customer support that will respond to concerns and issues efficiently can be the difference between a slight problem averted and a complete disaster. This is worth considering because expertise in marketing may not always translate to the technical issues related to site hosting. Data from the Society for Human Resource Management shows that human error is the reason for 52% of data breaches.
Even if your marketing team is well-versed in WordPress, a dedicated support line also helps when other more complicated issues arise. Regardless of its popularity, WordPress still has many recurring issues such as server errors, content display failures, and backend flaws, among others. On top of that, this doesn’t even take into account cybercrime threats.
This is where top-notch security becomes essential to ensure that your website doesn’t get compromised. As recently as April 2023, over one million WordPress sites got breached due to a security plugin vulnerability that was left unchecked. Effectively managed hosting providers will keep your plugins updated and ensure that your site is within a secure ecosystem with a firewall and other defensive measures.
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