Meet Aimee Ravichandran, the Owner, and founder of Abundantly Social, which understands the need to accomplish marketing on a limited budget.
Aimee Ravichandran grew up in San Antonio, Texas, where she attended UTSA and graduated with a Bachelor’s Degree in Psychology. During that time, she started working with Houston known Sandy Lawrence, who is the former CEO of Perceptive Public Relations. While working for the organization, Aimee began to learn the ins and outs of social media, and soon she developed a great understanding of managing different types of business social media accounts. However, she didn’t stop there, she went on and took multiple courses and attended social media examiner webinars learning about social media marketing and consulting.
Helping Clients Succeed
Aimee feels, it is okay to, not be an expert at every social media platform. Being an expert in a few and doing them very well is what is truly important. While knowing how each platform works is necessary, not everyone fits every avenue.
Abundantly Social is entirely committed to helping its clients succeed on social media platforms. The firm offers fully managed social media packages for small businesses and authors. Abundantly Social provides everything, one needs to start improving his/her social media presence.
- Social Media Consultation: Abundantly Social provides social media consultations for authors and small businesses. With years of experience in social media marketing and public relations, Aimee Ravichandran and her team help their clients to form a plan and advises them accordingly.
- Book Promotion: Abundantly Social offers complete packages to help its clients to promote their books. The firm’s book promotion services are; managed social media posts, Managed Facebook ads, Amazon ads, and Bargain Booksie ads, Press releases, Keyword research, Facebook live book launch events, Connection to podcast interviews. Book Pre-Production: Aimee Ravichandran and her team have years of experience helping authors get their books prepared for publishing. The services include; Finding and negotiating with editors, formatters, and cover designers, Assistance in obtaining ISBNs, Assistance in registering with the copyright, LCCN, Uploading to Amazon, Uploading to Ingram Sparks.
- Membership Programs: Abundantly Social’s membership program was specially curated for authors, where the firm provides weekly training materials and discounts on all of its service bundles.
The Secret Sauce of Leadership
One of the keys to Abundantly Social’s success is the passion with which Aimee Ravichandran engages with her clients. The energy and enthusiasm with which she pursues their goals. Another key to Abundantly Social’’s effectiveness is Aimee’s ability to view many pathways to success. Everyone’s journey is unique and being flexible and open to a variety of methods has been a major part of achieving Abundantly Social’s goals.
The Greatest Accomplishments and Future Roadmap
Aimee feels Abundantly Social’s acquisition of client accounts with various small presses is her and the team’s greatest accomplishment. Small businesses like these see the benefit of having Abundantly Social work with all their authors as well as the press itself and it has been a wonderful opportunity.
When we asked Aimee about the future of her organization, she says, “Abundantly Social’s acquisition of client accounts with various small presses is our greatest accomplishment. Small businesses like these see the benefit of having Abundantly Social work with all their authors as well as the press itself and it has been a wonderful opportunity.”
Aimee believes, her biggest failure thus far is when she created a book box subscription service. Aimee had researched every aspect of how to run it, joined different Facebook support groups and laid what she felt was a strong foundation by partnering with local writing organizations. Yet it did not take off how she wanted it to. It just kept requiring more and more money with little to no profit. Aimee wanted it to be successful so badly so that it would help Indie and small press authors, but it just never really took off and she had to shut it down. Aimee learned a lot during that whole process.
For her, the key lesson was the importance of taking more time to create a more thorough business plan. In hindsight, Aimee feels, she would have taken the time to do a pre-launch campaign to create interest and a strong subscriber base instead of just launching her first box offering right away. Aimee Ravichandran realized the importance of planning so that she could buy wholesale items rather than on a -box-by-box basis. She would also probably have started it off as a quarterly subscription instead of monthly to give it time to grow.
Mission and Vision
Aimee Ravichandran loves helping others with what they are passionate about and lets that shine. Doesn’t matter if it is a small business owner that took the leap of faith and started a press, or an author that wants to get their book to be a best seller and get their story out to everyone.