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An exemplary personality, Neha Mathur is the Chief Business Officer and Co-Founder of Personifwy. With two decades of experience in various roles in leading companies, she decided to en route to a new path in the business world and become a founder.
Early Life
Coming from an Army family where every 2.5 years her father got posted at a new location, Neha’s early life was a unique experience. She had to adapt to her new surroundings, make new friends, and go to a new school every time. She completed her schooling at 13 different schools in 15 years of her academics. At a very early age, she understood, that change is forever constant.
Alongside embracing the change in her, she constantly was introduced to new cultures, people, and geographies. She graduated to become a hotelier. Starting her career with Marriott International.
With her passion for service, she grew at a rapid pace in the industry and was amongst the youngest general managers in the country at the age of 28. With her performance and exceptional skillset, she moved up to handle country-wide roles as Corporate Head of Rooms for Sterling Holidays. Being wired for change, she then asked herself “what next.”
That’s when she decided to upgrade her skills and take a new path. She did her Executive Program in Business Excellence from the Haas School of Business, UC Berkeley in California. As part of their capstone project, Neha and her co-founder created the business plan for Personifwy. They won the award for the most innovative idea and that’s how it came to life and laid its foundation.
About Personifwy
Founded in 2021, Personifwy is a Conversational AI and Intelligent BOT technology that enables organizations to offer personalized engagement to their employees while receiving real-time intelligence about early warning, probability of joining, and process barriers causing roadblocks to a profitable people strategy.
The Core Competencies and Values
Personifwy core values not only guide their behavior, but these are core to their thinking and culture. These are exemplified by everyone in their organization.
• Customer Focus: Customers are at the centre of everything it does.
• Employee Centricity: It champions employee experience to ensure the building of a workplace for future.
• Shared Ambition: Together they learn, grow, and win. They are collectively accountable and empowered.
• Agility: It embraces innovation, believes in transformation, doesn’t fear change, and value adaptability.
It is proud of how its core values guide the way they do business and the way it interacts with its clients. This is how they create an experience that helps over a million employees to have the best HR experience possible and be more successful every day in their work.
Driven by People, Purpose, and Passion
Neha fondly states the motivation behind starting her organization. She was keen to understand the pain point of employees and innovate a solution to resolve this problem. Also, by incorporating AI technology, she blended people, organizations, and leaders in the best possible way.
“As a people leader, one of the primary concerns I had was not being able to understand people’s perspectives in real-time, which meant I never got to know why candidates didn’t join or employees quit.
Should a leader understand barriers in their system in real-time, many of these concerns could be managed. Therefore while doing my Executive Program in Business Excellence from the Haas School of Business me and my co-founder, started working on developing a conversational AI technology that would enable organizations to engage people effectively while helping leaders draw a perfect people strategy.”
The Cornerstones: Mission and Vision
The mission of Personifwy is to build Happier Workplaces. People are the heart of an organization.
The vision of Personifwy is to become the global engine that enables people’s voices to be the powerhouse of organizational growth and profitability.
A Cut-Throat Stance on dealing with Men in Business
Misogyny is a known devil and almost all women face it at some time or the other, but Neha believes it prevails till the time she doesn’t showcase her experience, learning, and ability to manage situations.
“Once men understand that your abilities are far beyond you being a woman, the respect automatically shows,” concludes Neha.
Women Entrepreneurship for the Win
Be confident and walk your path with integrity and diligence. The 21st century is a time and age, where women entrepreneurs are making a tremendous mark in the global business world. They are shattering all the barriers and traversing the unknown routes to be “Most Inspiring Women Entrepreneurs”:. Neha is an example of one such impeccable woman entrepreneur.
Striking the Work-Life Balance
Having spent two decades in operations, where work took precedence in Neha’s life, she took a conscious decision to give her family and mental and physical well-being precedence over work.
The day-to-day hectic schedule takes a toll on many parts of an individual’s life. Neha consciously blocks her calendar to focus on herself and her family life. Spending some me time is an excellent way to recharge and refresh your autopilot life.
Her day begins with dropping off her kid at school, then heading to the gym, cooking her meals, beginning her day at work, and ending with a walk by herself to resync her thoughts for the day.
The Future Footsteps
Personifwy aspires to be a global name in personalized stakeholder engagement powered by intelligent bots, driving real-time intelligence through deep data analytics.
As a team, it is constantly working on its product while building an efficient and engaged company right from the grass root level.
Inspiring Words
“Impossible exists only till we find a way to make it possible.”
