Online sales are something your business and marketing team specifically should be focusing on for this year and beyond. The online world has been growing at a rapid pace and shows no signs of slowing down when it comes to online shopping.
In fact, the amount of money spent on online consumer goods purchases in 2023 reached a whopping US $3.15 trillion. That’s a lot of money to take advantage of and if you’re after a financial slice of that pie, then it’s worth improving your strategies. Here are five proven strategies worth using to boost your online sales as a business.
1. Craft persuasive sales copy
The sales copy is an important part of your company’s success when it comes to sales. Your marketing team should be crafting the most persuasive sales copy possible in order to convince your online shoppers to part with their cash.
Take a look at the current output of content. Could it be improved upon? Perhaps you don’t have the resources to take on the extra effort that comes with creating compelling copy.
If that’s the case, then you should be turning to a professional copywriting service to help craft premium content that will get more buyers through that sales funnel successfully.
2. Develop realistic and accurate buyer personas
It’s good to be realistic when it comes to developing your buyer personas as a business. Buyer personas are who you feel are the buyers of your products or services. They could be based on data that’s gathered from existing customers or through market research.
The data you have is going to be more accurate and telling of who is your buyer and what they look like in terms of their demographic, interests, etc. Try to develop a realistic and accurate buyer persona or personas so that the content and products you produce, are tailored to them specifically.
3. Offers discounts and rewards
A great way to help boost your online sales is by offering your customers or prospective customers a little incentive. Through the use of discounts and rewards, you’ll likely notice an increase in those who purchase for the first time and those who are regular buyers but increase their basket value or regularity of purchasing in order to reap those rewards offered.
4. Avoid any surprise fees
Surprise fees are often what cause cart abandonment in online shoppers. If the fee isn’t shown to them by the beginning of the checkout process, then they’re more likely to come away from the site from the annoying, added-on fees.
Try to be upfront and transparent about the fees before they come to request the payment method.
5. Accept alternative payment methods
Talking of payment methods, be sure to offer alternative payment methods for all of your customers. From debit and credit cards to buy now, pay later methods, the more forms of payment you can offer, the better.
These five proven strategies are a starting point when you’re looking to boost your online sales.
