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Staying visible is the name of the game when it comes to maintaining a positive trajectory for your company. To stay on top of the game, keep your company’s name, brand images, and logo in front of the consumer’s eyes. Luckily, there are easy ways to get it done. Keep reading to find out.
Use Direct Mailing
Snail mail, as they say, is not dead. Think about how you feel when you open your personal mailbox and find something interesting. Perhaps there is a postcard from your favorite person traveling the world. Or maybe it is something splashy, like a mailer from a great company that piques your interest. You hold the thick paper in your hand for a few moments while reviewing the photo and words. Then, you flip it over and see an offer. When you get inside your home, you look up the company online. The job of the mailer is done, and your interest in finding out more is set in motion.
The process of starting a direct mailing campaign is simple, according to Clash Graphics. And, indeed, it is. Go online and select the quantity, size, and color. Everything you need is right there. All you have to do is upload the content or ask for assistance. Your company’s advertising, information, and promotions will soon be in the hands of your target audience when they pick up their mail.
Make a Connection
Craft a compelling story on social media to make a connection with people. To illustrate, task your social media team member to visit the local animal rescue a few times each week to get footage and photos for your feed. Show them in branded collars sitting next to your employee wearing a t-shirt emblazoned with the company name. Lift the stories of these sweet and cuddly animals while giving them visibility and enabling adoption opportunities by showing the public just how cute they are. People will get excited to see your content in their feeds each day, thus making a positive connection between your company, adorable animals, and doing good deeds.
Watch this video to learn how to make great Instagram stories.
Create a Giveaway Campaign
As mentioned in the short video above, giving away products is gold for companies. Find a way to make this a vehicle that elevates your advertising efforts and drives interest in the company’s products through the following methods.
- Offer a prize whenever someone signs up for the company newsletter.
- Create a collaborative opportunity for influencers to receive a cache of your products to give away to their respective followers. (Always make sure your company’s values align with those of the influencers to keep your reputation and mission intact.)
- Give in-store shoppers a special gift for purchasing items on designated days to bring more foot traffic to the store.
Get ready to get noticed. Through the power of advertising and tangible direct mailers and the emotions your visuals evoke, you can move traffic to your website and store. Entice shoppers with giveaways and promotional events through exciting online content. Always remember to engage with the goal of creating a positive experience for everyone.
