The impact of intelligent technology on the hotel business

Every aspect of our daily lives is being altered by intelligent technology, from how we live in our houses to how our cities are run. The hotel business is no different. The hotel sector is ahead of the curve in using cutting-edge tools for running a company.

Innovative hotel technology provides hotel operators with several avenues for cutting expenses and increasing profits across all business areas, from operations to guest experience to marketing. Here are some ways that cutting-edge technology will soon alter the hospitality sector.

1. Smart Energy Management

Occupancy sensors and smart thermostats can detect and react to changes in building use. Similarly, using powerful machine-learning algorithms, innovative energy-management systems optimize energy usage in real-time throughout the year by studying thermodynamics, local weather patterns, and peak demand loads. Cost-cutting measures in the energy sector that use intelligence are not pure conjecture. Up to a 20% reduction in energy, expenses are possible by installing an intelligent energy management system in a hotel, resulting in one of the shortest payback times in the business (between 12-24 months). They may also make a big difference in a hotel’s selling price.

HVAC systems aren’t the only ones that may benefit from the energy reductions provided by the Internet of Things technologies. Using intelligent lighting systems, hotels can monitor occupancy levels in real-time, automate energy use, and save money. Intelligent lighting systems enable hotels to set preferred lighting times, track occupancy patterns, and improve overall lighting energy consumption 365 days a year, just as intelligent HVAC systems use occupancy sensors and machine-learning algorithms to analyze demand load patterns and optimize energy consumption continuously.

2. Predictive Maintenance

Predictive maintenance uses sensor data to discover inefficient or dangerous tendencies. It alerts maintenance personnel before a particular problem develops into a more costly one, just as intelligent EMSs enable hotels to monitor, manage, and optimize energy use. Internet of Things (IoT) technologies empower engineering teams to foresee maintenance requirements based on system use, preventing system breakdowns and lowering the expenses associated with managing a flawed system.

Leaking toilets may cost as much as $840 a year in lost water. Water damage costs incurred before a leak should also be factored in. Hotels may recoup the expense of installing water line monitoring using Internet of Things-enabled smart water meters in around four years.

Some online management tools do the same thing, regularly gathering data on HVAC runtimes for each room and providing efficiency ratings based on that information. This score informs engineering teams of the urgency with which HVAC equipment must be serviced since it indicates how soon a room can be brought to the guest’s chosen temperature.

3. Smart Guest Experiences

Guests are the lifeblood of any hotel, so hotels should anticipate that intelligent technology will continue to mold guests’ experiences and expectations. Data from guests may be utilized to improve services, but it can also be combined with information from occupancy sensors to automate guests’ interactions with the hotel throughout their stay. This has the dual benefit of lowering passenger frustration and staff time spent on administrative tasks. This will allow hotels to better anticipate their guests’ needs and tailor their offerings to them based on aggregated data and information gleaned from prior stays.

4. Safety Measures for Big Data

Smart technology’s ability to collect and transform data into usable insights is one of its primary advantages. However, great power must be accompanied by great care when dealing with large datasets. Cloudbeds claims, “Big data is beneficial when you can utilize it to take action,” such as entering a new market or reevaluating pricing strategies to remain competitive. However, security is the primary issue with big data and the associated data storage needs.

Big data solutions are becoming more popular among hoteliers, particularly those in the industry’s mid-range, as their lower cost encourages their adoption. Moreover, we anticipate that solution providers that can provide data security will take the lead in their respective markets

5. Smart Reserved Parking

Parking places at hotels may be reserved in advance using intelligent sensors and applications, with spaces automatically distributed to guests upon arrival. Because of this, hotels may save money on the person-hours required to manage parking inventory manually, and visitors will have a better experience from the minute they drive up.

6. Wireless Check-In/Check-Out

Hotel operators may save much money on labor expenditures and improve staffing predictions by allowing visitors to check in remotely via mobile devices. Even on their first stay, customers will have a more customized experience thanks to this technology’s ability to notify hotel employees of their arrival, allowing for the presentation of relevant upgrade and upsell options.

Guests may save time and money by checking out on their own after their stay, and they can even arrange for their chosen mode of transportation to the next stop.

7. Mobile Room Keys

Nowadays, more and more lodging establishments let clients enter their rooms via a mobile app. This reduces expenses associated with producing plastic keycards, which may be hazardous to the environment, and removes the need to keep track of a selective inventory of cards that are easily misplaced or rendered useless through wear and tear.

8. Superior In-Room Service

When guests are present, sophisticated occupancy sensors will allow the hotel to send smartphone menu reminders at the most convenient moments. Past order data may be used to provide specific recommendations in these alerts. Several home food-delivery apps offer a similar experience, alerting regular customers when it’s their favorite time to place an order and the days of the week.

9. Effective Methods of Advertising

Hotels must first attract them to provide a high-quality stay for their visitors, which is where strategic advertising comes in. With the data at their disposal, hotels can learn more about their customers than ever, thanks to the advancements in innovative technology. Despite rising competition from platforms like Airbnb, hotels that use data to get insight will do best.

10. Online Reputation Management Technology

Online reviews of a hotel not only assist owners in anticipating future reservations but also provide invaluable feedback on whether or not the hotel met its guests’ expectations. As a result, businesses will keep spending money on tools that enable them to track customer feedback from various web sources, respond appropriately, and ultimately improve service quality and customer satisfaction. Indeed, internet reviews affect a hotel’s bottom line and serve as a valuable channel for hearing visitors’ opinions.

These ten trends are just the start. Other intelligent technologies, such as customer surveys, competent loyalty-program administration, and smart hotel management, will play a more significant part in the operation of hotels beyond 2020. The key to more innovative hotel operations is deploying technology that satisfies guests’ and hoteliers’ requirements to understand these visitors better.