Leaders consistently exhibit a unique ability to instigate change in various scenarios, particularly tech-savvy leaders. In today’s digital era, companies require innovative zeal and a forward-thinking approach to navigate the ongoing digital revolution and remain competitive. Key executives, whether CEOs, Chairmen, or CTOs, embody their organizations’ values and have the knowledge to identify necessary changes for future readiness.
This narrative delves into the success story of Suri Anantharama, a dynamic and results-driven tech-savvy entrepreneur known for his unwavering entrepreneurial spirit and insightful guidance to senior leadership in the realm of digital transformation. Suri Anantharama is associated with Sonline LLC, a prominent player in the tech consulting world, offering tailored software solutions to help clients manage and analyze critical business data. Since its establishment in 2015, Sonline has capitalized on its innovative approach, swiftly adapting to market demands and reshaping how governments, corporations, and educational institutions operate nationwide under Suri Anantharama’s leadership.
Suri holds a Master’s Degree in Computer Applications and possesses the rare ability to provide value to clients through his sales presentation skills and technical expertise. He is well-versed in the intricacies of customer experience management and serves as a bridge between customers and engineering teams, earning him the prestigious ‘Sales Championship Award’ from the Dale Carnegie Institute.
Sonline LLC: An Overview
Sonline is at the forefront of providing technological solutions that empower businesses in their digital transformation endeavors by offering innovative solutions to corporate challenges across various industry verticals. Their primary objective is to enable customers to meet their needs.
With their distinctive EEE approach (empathize, educate, and empower), the team first focuses on understanding customer situations, including challenges and constraints. Subsequently, they educate clients on the appropriate approach to address these challenges based on their years of expertise and best practices. Ultimately, they create lasting solutions, minimizing the need for internal resources, allowing clients to use them independently and efficiently. The team remains available for support whenever needed. Over the years, Sonline has developed specialized vertical solutions such as Edukadu, LGASearch, and BallotDA while serving more than 50 customers effectively.
The Beginning of Suri’s Inspirational Journey
Suri Anantharama, a perfectionist at heart, brings over 25 years of experience in various IT leadership roles, including C-level positions, IT advisory roles, business development, and product evangelism. His career began with the TVS group of companies in India before moving to Singapore to work with Capgemini and Citibank. During that time, he had the opportunity to work with teams across 10 different countries in the Asia-Pacific region, gaining valuable insights and excelling in each role.
In 2000, Suri relocated to the USA, where he continued to thrive. However, challenges arose in 2001 due to the collapse of the IT industry and the 9/11 tragedy. Suri excelled in project management and software development while also honing his public speaking skills through Toastmasters. This newfound self-confidence eventually led him to become an entrepreneur, never shying away from challenges presented by prospects or customers, always striving to provide cost-effective solutions.
According to Suri, every obstacle presents an opportunity to change the world, and clients turn to his team for their remarkable problem-solving abilities.
Sonline’s Distinctive Tactics to Stand Out
Suri and his team maintain a positive reputation with prospects and clients by listening attentively and delving deep to understand challenges. In a fast-paced environment, overlooking seemingly insignificant details can have consequences. They approach criticism objectively and with the right mindset. Their constant thirst for knowledge allows them to be adaptable, catering to the evolving needs of clients and enthusiastically tackling problems. While they may stumble, they learn from every setback, following the FIR model to minimize Frequency of the falls, reduce Intensity of the pain, and expedite Recovery time.
Overcoming the Hurdles Like a Pro—Directly from Suri’s Perspective
The company where Suri was part of the leadership team faced significant sales challenges during the 2009 economic collapse, resulting in several employee departures. Their Helpdesk product needed a stronger focus on specific industries, and also reduce bottom-line costs. They adjusted their approach to attract local government clients, embarking on road trips across 20 states to promote their solution. Within four years, they gained over 150 local agencies, with Suri playing a pivotal role.
A decade later, when the COVID-19 pandemic posed a new challenge, affecting their much-acclaimed product EventForz, designed for automating various Live event-related tasks. Sonline had to pivot to create Edukadu (e-learning & e-mentoring solution) and it is used globally, particularly benefitting young women in four continents.
Sonline’s Work Culture: A Snapshot
Sonline fosters a positive working environment, granting the global team the freedom to perform at their highest potential. This approach brings challenges, pushing everyone to continually improve. Suri has consistently worked on building their self-confidence through regular reviews. The team collectively takes responsibility for generating solutions, with each member envisioning themselves in the CEO’s position.
Insights on the Latest Tech Advancements
Key technological advancements such as LLM, AI, and ML have a daily impact on human lives. Sonline continuously seeks to enhance its solutions by leveraging emerging technologies. Recently, they incorporated a new AI assignment module into Edukadu, earning customer acclaim, and they are currently working on an AI innovation for BallotDA to help candidates for the upcoming 2024 elections. Suri Anantharama emphasizes that embracing these technological trends is not an option but a necessity.
A Glimpse of the Future
Suri envisions expanding BallotDA to more states to assist local governments in efficiently managing elections. They have plans to help candidates with useful technology tools, and spearhead automation of mundane, repetitive processes.
“The Journey has been fantastic and will remain that way as long as we keep the insatiable urge to learn and adapt to newer technology innovations and address challenges that we confront with enthusiasm” quotes the visionary leader.
Suri also aims to extend the reach of Edukadu globally, making a positive impact on students’ lives. His journey remains inspiring, driven by a thirst for learning and a commitment to tackling challenges with enthusiasm.