What distinguishes a reputable architecture firm from its rivals? The firm’s potential, which enables it to produce unique architectural designs for each new client, holds the key to the solution. In addition, the business gains customers’ trust and respect by being able to define them through the lens of architecture. Soloway Designs Architecture + Interiors, the brainchild of Mr. Marc Soloway, is an award-winning firm that has been bringing architectural excellence for more than 27 years along with the fusion of architecture and nature.
The Arizona-based company Soloway has been offering services to both domestic and international clients. The company has so far successfully finished more than 1,100 projects, including custom residences costing in excess of several million dollars, extensive remodels, and significant additions. Soloway Designs, which was founded in 1996, aspires to be unique! Many companies create houses; we partner with our clients to imagine the homes of their dreams, according to Marc.
The Spirit Behind the Success
The man behind the idea, Marc Soloway, stands out with his blend of architecture and nature, fusing a client’s hopes and dreams with his creative experience to produce a custom home that you would enjoy living in and entertaining in. Marc is a practical visionary, unique among architects. His distinctively dynamic residences combine client desires and needs, accentuate and incorporate the building-site landscape, and offer individualised service throughout the entire process.
At the University of Arizona, Marc started his architecture career in 1993. He co-founded a computer-aided drafting company with three of his classmates during the fourth year of the five-year programme to help pay for our tuition. After graduation, his partners went their own ways, so he made the decision to change the company’s name and transform it into an architectural design firm. It started off slowly, concentrating on Arizona, then flourished with customers from all across the USA and finally the world.
What makes Soloway stand out?
Soloway cultivates an environment where the client is the centre of attention and design philosophy. Marc places a strong emphasis on client interaction to make sure the end product exceeds all expectations. He works hard to make sure every customer is completely involved in the process and is at ease throughout the entire design and construction process, right up until the day they move in. Marc has a laid-back demeanour, which makes it easy for everyone to feel at ease and express their desires.
Despite having a laid-back demeanour, he manages the company and all of its parts with extreme care, responding to inquiries right away and never missing deadlines. “Love of art and intrigue of computer design at an early age evolved into a focus on architecture in college. Early client interactions inspired a recognition that architecture involves much more than just creating houses. Instead, the emphasis is on creating residences that, from the perspective of the client, speak their language, reflect their desires, and show that they are happy to be living in the home of their dreams. When asked about his motivation for starting the company, Marcs said, “To achieve this, I assembled, over the years, a team committed to creating top-tier home designs through a rigorous client-oriented approach that results in trust, gratitude, and referrals.”
Revolutionary Transformations by Soloway Designs
The distinctive beauty of the Southwest inspired admiration for the union of nature and architecture, inspiring visions of modern home designs that were completely merged with the surroundings. This opened his sensitivity to uniqueness presented by each new geographic location around the USA and world-wide. Environmental concerns are taken into account in this integration to be cautious. The customer experience, however, is crucial to the entire business objective. To solve this, Marc and his team inform the clients about expenses and offer thorough budget breakdowns from the beginning of the project, updating them as needed until the final bid. This guarantees client openness and prevents any unwanted shocks.
A residence is more than just its outside landscaping and architecture. To pinpoint, conjure, and actualize the client’s desired mood for each room in the home, the disciplines of interior design must come together. Celaya|Soloway Interiors was founded as a result of a cooperation with the accomplished interior designer Esthela Celaya over ten years ago. In order to create a process that is seamless and offers a genuinely coherent experience, architectural features, finishes, and furnishings are all combined.
Healthy work environment
Creativity is in the eye of the beholder. From hand sketches and actual models to renderings and the most recent development, interactive 3-D visualisation, this exciting challenge has evolved over time. Customers are being exposed to the newest technology, and the response has been phenomenal. This evolving technology also offers continued education and experience for the employees and maintains their excitement to be part of the team. As a result, the project managers, on average, have been with the firm for over 15 years.
Primary Hurdles on the Path
The primary concern is the over 50% increase in building expenses that have occurred since COVID’s inception. By teaching the clients about costs and providing thorough budget breakdowns starting at the project’s genesis and frequently updating until the final bid, they are solving this difficulty. Fostering open communication with the construction partners and ensuring transparency with the clients, prevents unpleasant surprises.
Marc’s Take on the Leadership Style
My approach to leadership is based on leading by example. Our goal is perfection in the pursuit of design quality and client pleasure. When your team and clients see your tenacious pursuit of this goal, they want to join you in it, which makes operations go more smoothly. My three elements of leadership are communication, client focus, and delivery.
Giving back to the community
More than just creating distinctive spaces, it is our duty to the environment to plan, define, and create while taking into consideration the potential effects on both present and future generations. Future generations will be more affected by decisions about building materials, construction methods, siting, alternative energy sources, etc. than current generations will be.
Giving back to society on a local level is a responsibility we all share. Marc and his firm contribute through donations and volunteer their time when possible. Recently, the entire team assisted in setting up a Project Graduation celebration at a local high school.
The Future Goals
Marc’s focus is still on enhancing the service he provides to his clients, whether through sophisticated virtual reality simulations of their homes or by introducing them to cutting-edge technology. He wants to keep improving as an architect, as the boss of the business, and as a person.
Words of Wisdom
A key skill for ambitious businesspeople is communication: (1) Communicate with customers, (2) with employees, and (3) with business partners! In the actual world, everything is a long-term collaborative effort. One thing that can set apart a successful project from one that fails is effective communication.