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During the last decade, fast casual franchises have emerged as a major player in the restaurant industry by changing consumer behavior through innovation, consistency, and ease of use.
Shawarma Press is the first US-based Shawarma franchise that brings authentic and fusion flavors of Mediterranean cuisine to the table. It was incorporated by co-founders Sawsan Abublan and Dr. Ehap Sabri in 2016 to bring fresh and healthy Mediterranean food in a contemporary atmosphere. Since its inception, award-winning Shawarma Press has been growing steadily and attracting franchisees with a unique business model, support, training, and menu offerings designed for smooth operations.
The Lady Behind the Idea
Sawsan Abublan is the co-founder and CEO of Shawarma Press. A charismatic, inspiring leader and a successful Franchisor, she transitioned from her career as a pharmacist to pursue her dream of being a franchisor. Presently, she is spearheading Shawarma Press to new heights by introducing the foods she and her family savored years ago in the Middle East to the US market in a replicable-franchisable model that does not sacrifice the authenticity of the flavors.
From a Successful Pharmacist to a Founder: The Notable Transition
Sawsan Abublan’s career pivot from pharmacy to founding Shawarma Press was driven by a detailed study of the gap in the QSR market for fast-casual Mediterranean concepts and a desire to spread Shawarma’s rich flavors to a wider audience. Her journey in pharmacy taught her the significance of precision and attention to detail, which she has carried over into every aspect of her food preparation and business operations.
The Shawarma Press Vision: Transformation Over the Years
Shawarma Press was born out of a desire to create a fast-casual dining experience that combines authentic Mediterranean cuisine with contemporary convenience. Initially, Sawsan and her team focused on refining their recipes, processes, and providing exposure of the unique flavors to customers. Shortly after the first location was a big hit, the vision transitioned to include franchising as a way to share their unique concept with a larger audience as the first Shawarma franchise in the US.
Strategic Considerations Behind the Shawarma Press Franchise
Sawsan and her team considered several strategic factors, including the market demand for authentic Mediterranean cuisine, the scalability of her business model, and the ability to maintain quality across multiple locations. They also focused on creating comprehensive support systems for the franchisees, ensuring they uphold the brand standards while serving amazing food with top-notch customer service.
An Edge Over Peers
Shawarma Press distinguishes itself in the franchise market with a dedication to authentic recipes, high-quality ingredients, and an innovative approach to the fast-casual dining experience. Because of its unique offerings and excellent service, Shawarma Press has been honored with several prestigious awards, including being recognized among Fast Casual Magazine’s Top 100 Movers and Shakers and winning multiple Gold and Silver Stevie Awards for achievements in Diversity, Equality, and Inclusion, as well as Entrepreneur of the Year in Food and Beverage. Furthermore, Shawarma Press’ extensive franchisee support system includes marketing, training, and operational supervision to ensure partners are well-equipped to operate their stores successfully.
The Pandemic and Role of Technology in Sustainable Operations
During the pandemic, technology played a crucial role in sustaining operations, allowing Shawarma Press to reach customers safely and efficiently. Shawarma Press utilized technology by promoting the Shawarma Press App downloads, enhancing the online (web) ordering system, and expanding the delivery and takeout options. Despite challenges during the pandemic, the company supported the efforts of local non-profit organizations and pivoted to creative marketing techniques, which enabled them to maintain strong connections with new and regular customers. Following the pandemic, Shawarma Press emerged as a reliable and resilient brand in the fast-casual dining industry.
At the Forefront of the QSR (quick service restaurant ) Industry
Sawsan Abublan and her team are highly focused on menu innovation, introducing fresh flavors and fusion dishes while maintaining core offerings. They have also embraced technology with mobile ordering, contactless payments, and efficient kitchen operations. Their commitment to customer satisfaction and consistent quality also empowers them to stay high on the list of the most desirable franchises to own. Shawarma Press has also set a new benchmark for fast-casual dining by establishing their own commissary, ensuring operational efficiency, quality control, and scalability.
A Perfect Fusion of Authenticity with New Flavors
“Balancing authenticity with innovation is the key to success,” said Sawsan Abublan. She explains the brand stays true to its Mediterranean roots by using authentic recipes and high-quality ingredients. At the same time, the team studied the customer demographics and top food trends, which enabled them to introduce new fusion flavors and concepts that complement the core menu while keeping things fresh and exciting for customers.
