Industry Updates
Magazine
Brand Story
Press Release
BLOGS
In the corporate world, some individuals excel in their roles and bring a distinctive perspective and vision to their domain. Mirella Juárez is one such individual a true visionary and remarkable leader in the leasing industry. She currently serves as the CEO of Grupo Arrend and has been leading the company for 19 years. Her journey is a testament to her exceptional leadership skills and unwavering commitment to making a difference.
Early Years and Remarkable Journey
More than 30 years of progressive and diversified professional experience in different aspects of finance and business administration. 13 years serving as CFO at Citi bank Guatemala and supporting strategic decision making. President of the Guatemalan Association of Leasing and Factoring Entities (ASOLEASING). Active contribution in law initiatives and one of the main promoters for the creation of the Leasing Law in Guatemala. Active participation in banking associations, working to reform laws and processes within the financial system. Currently CEO of Grupo Arrend, responsible for the regional expansion of ARREND in Central America and this year in the Dominican Republic.
Mirella’s Leadership Style
Mirella believes in leading by example. She says, “If I want punctuality, I am punctual. If I want compliance with reports, I work on them. I always try to set an example in everything I do, demonstrating what I expect in my team.”
The Primary Leadership Qualities in the Leasing Markets
According to Mirella, knowledge is a crucial factor. With knowledge, it is easier to navigate in the right direction. Having a clear objective, knowing where to go, and utilizing technology are all important for success in Arrend. Understanding the entire market to identify strengths, weaknesses, and opportunities is essential.
Nurturing a Culture of Innovation and Excellence
At Arrend, the culture encourages employees to harness the latest technology and use digital tools to innovate. As an innovative leader, Mirella ensures that employees have the best technology and provides the best tools to support their ongoing education.
The Key Strategies for Market Leadership
Innovation, technology, and human resources, awareness of the products, standardized processes, and the establishment of politics and standards to support continued growth.
Ensuring Quality and Service Standards across 53 Nations
Mirella emphasizes the importance of partnering with a big player like AYVENS to maintain high-quality standards across 53 nations. She sees AYVENS as a guiding force, showcasing the best practices globally. Mirella asserts, “At Arrend we strive to emulate these best practices and keep up with the latest developments. Our focus remains on leading and facilitating improvements in people’s quality of life through mobility solutions.”
Transformation in the Leasing Industry Over the Past Decade
The leasing industry in Central America has undergone significant transformation a lot thanks to the good actors in the rest of Latin America. The aspects of the Leasing Law in Guatemala came to revolutionize the industry and marked a pivotal moment in the country’s history
Technology: Its Significance and Future Integration
As a leading leasing company with 30 years in the market, presence in 7 countries and more than 200 employees, Arrend goes beyond offering a lease or leasing in any of its modalities. For Mirella and her team, it is about providing complete support and service of high satisfaction to the customers.
The team has established strong connections with premium suppliers and the best alliances to create the REDCAR Arrend platform. It is designed to provide the best service, maintenance, and repair service suppliers with the best experience. As part of its core values, ARREND has embraced a culture of innovation as part of its DNA, including its products such as the MyArrend platform and more that are in development.
Striking a Balance Between the Regional Roots and Global Aspirations
Thanks to the alliances that Arrend Leasing currently has, the company is flourishing while balancing its regional roots with its global goals. Part of ARREND culture of innovation is to provide the best mobility solutions. The company is committed to delivering the best service for the customers using the most advanced technology and corporate structure in the market.
The Future Outlook: The Regional and Global Stage
Mirella envisions establishing Arrend Leasing as a market leader, not only in Guatemala but also throughout the region. The company has expanded into Central America, including Panamá, achieving significant growth in Guatemala. Currently, the company is entering the Dominican Republic, and with Costa Rica and Panamá those 3 countries have an incredible potential to surpass Guatemala, with the clear objective of constant improvement, offering the best service in the market.
