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Due to the stock market’s inherent volatility and unpredictability, trading can be challenging and dangerous. A trader requires a solid grasp of market dynamics, risk management, and trading methods to succeed in the market. A trader also needs to have the ability to recognize market patterns and decipher financial data, as well as patience and discipline. After more than 25 years of being a trader, Markus Heitkoetter discovered the methods, frameworks, processes, and mindset needed to trade consistently and profitably. Over his long career, Markus has developed several strategies that have proven to work irrespective of the market conditions.
In 2005, Markus founded Rockwell Trading as a way to share his experiences as a trader with his friends and family. Now after 16 years, he has successfully connected with more than 300,000 traders in more than a dozen countries across the planet.
Markus has authored three best-selling books about investing and trading that were later translated into multiple other languages. He also runs a Youtube channel entirely dedicated to trading stocks and options.
We recently got a chance to sit down with Markus and learn more about how he is helping traders earn successfully.
Below are the highlights of the interview.
Please tell me your story. Or How did you get your start?
Markus: Over 15 years ago, after receiving both requests from friends and family, I started a blog to share my experiences as a trader. Back then, trading online was still a relatively new thing. Only the big banks had access to the best trading strategies, making it more difficult to trade full-time.
I knew I needed to invest in SRC’s profit-driven strategies. These were strategies that resulted in systematic, repeatable, and consistent profits. This led me to develop The PowerX Optimizer. This browser-powered platform scans over 15,000 stocks and ETFs, delivering the best trades directly to the user. The future of financial trading has never looked more compelling, as users can set filters based on their own trading preferences.
How do you diversify your organization’s offerings to appeal to the target audience?
Markus: Rockwell Trading provides you with a reliable plan and the freedom to move with the times in the most secure way possible. With two built-in strategies, the user can choose from the PowerX Strategy or The Wheel Strategy.
The PowerX strategy is Rockwell Trading’s “core swing-trading strategy for stocks and options.” With the help of the PowerX Optimizer, it checks hundreds of stocks every 2 minutes, runs thousands of calculations, and then shows you the best trades so that you know what options to trade.
But when there is uncertainty in the markets, where it goes slightly down like now, goes sideways, or even a little bit up, we recommend The Wheel.
The Wheel options strategy is proven to generate profits systematically, repeatedly, and consistently.
What would you say has been your greatest accomplishment?
Markus: My kids! But if you want an answer about my work, I’d have to say launching The PowerX Optimizer. This one-stop shop for traders has changed thousands of lives. No more spending money on 20 different charting services. No more spending hours researching stocks. And no more guessing which strike price is best suitable for you. Being able to help this many people achieve financial freedom has been so inspiring, and I hope it continues for many years to come.
Being a key person in this environment is challenging and all-consuming—are you prepared for the challenge? (How would you Control the Situation)
Markus: Of course! First off, we have a team working around the clock, ensuring The PowerX Optimizer always stays ahead of the competition. We continuously add features to and improve our software. Moreover, we have a daily LIVE YouTube show where traders can come to learn about the latest market movers while they start their day. One last thing I’ll add is that our online community is amazing. We have an online club for members that own The PowerX Optimizer, and everyone has a great time sharing trades and strategies and celebrating each other’s wins.
What are your biggest failures professionally? What have you learned from them?
Markus: Every trading loss is an opportunity for growth. Of course, when you’re just starting and don’t have a lot of money to trade, each ‘failure’ can be the difference between success and giving up completely. Early on, one of my biggest failures was blindly following trades based on personal preferences or what I believed would happen. This is why I always say, “Trade what you see, not what you think.” Since then, I’ve learned that every loss is an opportunity for growth. Why did I lose that trade? Was I overleveraged in that trade? How can I best improve upon this circumstance? These are all great questions to ask yourself after every ‘failure.’
What does success look like for you?
Markus: I’m living it. Every day I’m able to trade full-time is a successful day in my books. But it doesn’t stop there. I want everyone around me to be successful as well! No one should have to work when they don’t want to work. Just as it has for me, financial freedom can change lives. I want to help others achieve this success!
What is your “vision” in life, e.g., what drives you to a Successful Journey?
Markus: Helping my friends and family achieve financial freedom. The saying ‘Give a man to fish, feed him for a day, teach a man to fish, feed him for a lifetime’ rings true here. Sure, I can show you a good trade to make, and we can go our separate ways. However, you learning how to trade and truly become financially independent is a life-changer. My vision is to help as many people as I can experience this feeling as well.
What is one characteristic that you believe every leader should possess?
Markus: The ability to adapt. The market is always changing, and you should be too. Grow your knowledge base, and change with the times instead of fighting against them. If you can adapt to this ever-changing world, you’ll go very far.
What’s the best advice you’ve recently received?
Markus: To surround yourself with positive and like-minded people. Especially when trading, there can be SO MANY downers or scammers looking to make a quick buck. I took this advice to heart and have surrounded myself with more like-minded traders that have a drive for growth and success. My inner circle may be smaller, but my happiness has never been higher!
Brief us about Rockwell Trading’s future perspectives.
Markus: We are constantly striving to keep our reputation as the best trading software on the market. This means frequent updates to the software, providing traders with new features they can use to improve their trading. For example, we recently came out with an asset correlation tool that allows users to see which of their trades are correlated. In addition, we’ve added an earnings analyzer. For traders that need a strategy or guide to follow when trading during earnings, this is a huge help.
