Mario Samaha’s Remarkable Journey to Success From Humble Beginnings to Hospitality Pioneer

Mario Samaha is a visionary leader and seasoned expert with 15 years of expertise in culinary innovation, restaurant management, and investment strategies. As the Chairman and Founder of Capital Motion, Mario has played a crucial role in transforming dining experiences in the UAE. His transformative impact was recognized with the prestigious Entrepreneur of the Year title at the Pride of Abu Dhabi Awards. Through his dynamic leadership and strategic insight, Mario continues to inspire others by crafting world-class dining experiences that set new standards in the industry.

Capital Motion: The Inspiration behind the Initiation

Mario’s inspiration to establish Capital Motion in 2008 stems from the belief that restaurants are more than just places to eat; they are stages for memorable experiences, storytelling, and connection. A great dining experience, set in the right atmosphere, can transform moments, bridge cultures, and create lasting memories. Recognizing an opportunity in Abu Dhabi, Mario aimed to introduce unique dining concepts that cater to a wide range of tastes while enriching the city’s cultural landscape. This vision is reflected in his diverse portfolio, which includes renowned venues such as Cafe del Mar Abu Dhabi, The Trilogy by Buddha Bar- featuring Bushra, Zeera, and Siddharta Lounge- Ishtar Restaurant, -along with Ishtar Restaurant, Ornina Arabian Lounge, Tiki Pacifico, Salt & Caramel, and Marmoura Lebanese Restaurant.

Notable Evolution in Mario’s Leadership Approach

Mario’s leadership style has evolved significantly over the years, transitioning from a directive approach to a collaborative and empowering one. Today, he focuses on creating an ecosystem where every team member feels valued, heard, and motivated to share their unique perspectives. This shift has been instrumental in navigating the dynamic hospitality landscape, especially as he manages a diverse portfolio of restaurants, each with its unique identity and offerings.

Core Values: Defining Capital Motion’s Culture

The work culture at Capital Motion is rooted in key values such as passion for excellence, authenticity, respect and inclusivity, continuous learning, innovation, and social responsibility. The company promotes these values through continuous training, open communication, and leading by example. By celebrating successes and learning from challenges together, Capital Motion Restaurant Group ensures that these values are practiced daily across all the venues, from the vibrant atmosphere of Cafe del Mar to the casual, beachfront dining at Marmoura Lebanese Restaurant.

Mario’s Take on Major Leadership Challenges

The hospitality industry is both dynamic and fast-paced. Companies must manage rapid expansion while maintaining consistent quality, understanding customer preference as trends evolve, and navigating economic ups and downs, particularly the impact of the pandemic. Mario believes that every challenge presents an opportunity to innovate. This belief inspired him to create SoSocial, a game-changing social dining app that combines rewards, payments, and social interaction.

Scaling and Sustaining Multiple Restaurants

Mario’s strategy emphasizes maintaining a strong core team that shares his vision and values. He focuses on developing robust operational frameworks that can be easily replicated while allowing each brand to retain its unique identity. This approach enables them to benefit from shared resources and expertise. Additionally, he invests in technology to ensure seamless management and implements centralized training and quality control mechanisms. Scalability is achieved through strategic planning and continuous adaptation, ensuring that venues like The Trilogy by Buddha Bar and Ornina Arabian Lounge continue to thrive.

Achievement of Operational Efficiency While Enhancing Guest Experiences

Balancing operational efficiency with unique guest experiences requires meticulous attention to both back-end processes and front-end interactions. Capital Motion invests in technology to streamline operations while ensuring the team is trained to deliver personalized and memorable experiences to guests, whether enjoying a sunset at Cafe del Mar Abu Dhabi or a culinary journey at Ishtar Restaurant with stunning views of Yas Marina and the racetrack.

Fostering Innovation while Maintaining the Authenticity

Capital Motion Restaurant Group promotes innovation by encouraging the team to think creatively and stay updated on global culinary and entertainment trends. Simultaneously, it ensures each restaurant concept remains true to its roots by emphasizing authenticity in ingredients, preparation, and presentation. This is evident in the fusion offerings at Tiki Pacifico, Siddharta Lounge by Buddha Bar, and the traditional appeal of Marmoura Lebanese Restaurant.

The Significance of Employee Training and Development

Investing in their people is at the heart of what Mario and his team prioritize. The visionary leader provides continuous learning and career advancement opportunities through mentorship, cultural exchange opportunities, online platforms, and performance-based growth plans. This approach not only boosts team morale but also ensures that they consistently deliver exceptional service across all venues.

Evolution in Abu Dhabi’s Hospitality and Dining Landscape

Since 2008, Abu Dhabi’s food scene has undergone a remarkable transformation, becoming stronger and more dynamic. The city’s dining options have become incredibly diverse, with a growing appreciation for international cuisines and a demand for unique dining experiences. Additionally, Abu Dhabi has embraced sustainability and innovation, significantly influencing the way restaurants operate and thrive.

Latest Trends, Shaping the Future of Fine Dining

Abu Dhabi is witnessing a growing trend toward personalized dining, sustainability, and immersive experiences that elevate the overall culinary journey. People are increasingly enjoying experiential dining, which includes stories and interactive elements that engage diners in new ways.

Changing Customer Preferences and Dining Behaviors

Mario believes that to stay ahead of the industry, it is essential to actively listen to customers, analyze market trends, and quickly adapt to change. The team engages with the guests through social media and feedback channels to understand their evolving preferences and expectations, ensuring that each visit to their restaurants is a memorable experience.

Impact of Sustainability and Ethical Sourcing 

Sustainability and ethical sourcing have become crucial in the restaurant industry, affecting everything from menu design to operational practices. Consumers are increasingly aware of the environmental impact of their choices. Restaurants that prioritize local ingredient sourcing, waste reduction strategies, energy-efficient kitchen technologies, forming partnerships with sustainable suppliers, and maintaining transparent supply chain practices, like Capital Motion Restaurant Group, are gaining a competitive edge.

Navigating the Challenges

Rising food costs and supply chain disruptions are challenges that the restaurant industry face. Mario and his team address these challenges by building strong relationships with suppliers, diversifying their sourcing options, continuously optimizing their menu engineering, and implementing efficient inventory management practices. Flexibility and agility are key to adapting to these disruptions without compromising on quality, ensuring that all venues remain resilient.

Road Ahead: Future Plans of Capital Motion Restaurant Group

Capital Motion Restaurant Group has set several long-term goals, including expanding its portfolio of unique dining concepts, entering selected international markets, enhancing its global presence, and continuing to innovate in the hospitality industry, particularly through the social app. Mario aims to establish Capital Motion as a leader in sustainability by providing unparalleled dining experiences across all his brands.

Currently, the company is focused on strengthening its leadership position in Abu Dhabi. However, the visionary leader is exploring opportunities for expansion in the UAE and the GCC that align with his brand values and vision.

The Future Outlook of Hospitality and Restaurant Management

Mario believes the future of hospitality will be significantly influenced by technological integration, experiential dining, sustainability, and an increased focus on personalized experiences. Restaurants will increasingly leverage data to enhance service and must be adaptable to meet evolving consumer expectations.