Lisa Raggiri: Epitomising an Inspiring Leadership Approach with FitXR

Influential leaders and business executives get to lay the foundation for innovative solutions and initiate new strategies. Counted among these shining stars is Lisa Raggiri, CMO of FitXR. Lisa is a true entrepreneurial CMO, innovator, and achiever of her own kind who inspires many.

Throughout her victorious and inspiring journey, Lisa has successfully grown four startups in sectors like consumer goods, mobile apps, and online marketplaces. At Coty, Inc., she also had truly exceptional managerial and senior brand experience. With 5.3 billion dollars in revenue, Coty is one of the biggest companies in the world. Notable Coty products include Cover Girl and Kylie Cosmetics. Her particular talent was strongly influenced by both environments. She has the know-how to scale revenue with small teams and a minimal budget thanks to her startup expertise. She often asserts that her superpower is her capacity to scale income, expand audiences, and maximise asset return. Even the best Silicon Valley unicorns have had difficulty achieving growth and profitability at scale. Lisa has learned the value of leadership and brand loyalty from her corporate experience.

FitXR’s Service Portfolio at a Glance

FitXR is a virtual reality app developer that creates fitness content. They currently offer subscribers thousands of classes across five different studios. They currently have boxing, HIIT, dance, sculpture, and combat studios. FitXR provides a distinctive and gamified fitness experience that takes your body and mind to another planet.

FitXR comes up with the greatest selection of training options, along with seven brand-new classes added each week and premium music from Megan Thee Stallion, Lady Gaga, and a host of other musicians. They also provide some amazingly cool extraterrestrial 3D VR environments. You can work out while taking in views of the ocean, the metropolitan skyline, or a more futuristic setting. You truly feel as though you have been moved. Their classes are genuinely fascinating and enjoyable.

FitXR has made it easier for people to work out and enjoy working out. One of the most frequent quotes in their reviews is, “It is so much fun I forgot I was working out” They always remark that they only realise how much they sweat after finishing.

The team focuses on making the workout dynamic and interesting in a way that can only be done in virtual reality. How amazing would it be to fight in a battle ring with explosive power cues, a box with virtual flying things coming at you, or dance in a virtual Studio 54 with an avatar serving as your choreographer? It is the best product they have ever had the honour to use and promote.

Becoming the Part of FitXR: A Brief Overview

Prior to FitXR, Lisa spent several years in consumer goods. She co-founded a CBD company called Healist Naturals, which was sold to Kadenwood in 2021. Thereafter, she changed careers and joined Cleancult, a company that makes eco-friendly cleaning products. Together, they successfully raised a Series A round of funding and relaunched the brand’s merchandise, packaging, and mission for its first national retail partnership with Walmart. Lisa was asked by the FitXR founders, while she was content and successful with Cleancult, to join their cause. She wanted to be a part of the growth of computing platforms, which would be dominated by Web 2.0, VR, and AR. The rapid growth and innovation in virtual reality are ideal for her.

Introducing Innovation and Inclusivity in Fitness

FitXR innovates and makes fitness accessible to all. They have questioned the dominant narrative in the fitness industry, which emphasises movement over performance and health above performance. The best gyms and studios offer online classes that are typically 15 minutes long and provide the same calorie burn and health advantages as in-person classes. Fitness experts with the highest levels of certification who work in gyms across the nation, from Equinox to Barry’s Bootcamp, design their classes.

“They develop the courses for us, and we make them fun for our clients. Our classes are created to be enjoyable, useful, and attainable. Life is, as we all know, busy. There are a variety of explanations for why you can’t make an hour-long gym class and why working out seems monotonous. Our classes are intentionally created to have the opposite impact. You can attend as few or as many of our classes as you’d like, and they are simple to schedule. You have the option of taking just one or many classes. It fits you. You do it. Our clients are well-connected people. We have a very active private Facebook group community. They provide us with a tonne of feedback, encourage one another, organise multiplayer tournaments, offer suggestions, and report achievements (both in-game and personal). In every aspect, we genuinely follow their example”, the leading lady shared.

The Key Hurdle of the Industry

The fitness industry’s primary issue is that it creates goods for 20% of the market that are concentrated on high performance and intensity. In real life, the industry appears frightening and unsustainable. Getting headsets into people’s hands is the industry’s biggest hurdle. It’s a computer platform, and while it’s not quite as commonplace as mobile phones, we’re getting there.

The Future Outlook: Transforming the Fitness World

Lisa aspires to transform FitXR into the most revolutionary fitness business in the world. She is confident this will be her most successful growth and exit story to date.

She is further aligned with Sam Cole, the CEO of the company, in their efforts to make sure that FitXR not only has a long-term positive impact on public health but also has a successful business. In particular, they want to draw attention to the alarming increase in childhood obesity in the United States. They hold that engaging in alternate and entertaining types of exercise, regardless of the format, is essential to forming wholesome living habits from a young age. They discovered through conversations with several of the clients that they never thought fitness was for them. Some mentioned that they would have included fitness in their lives more frequently and consistently if they had FitXR when they were younger. Developing those behaviours can empower a person’s physical and mental wellbeing. In contrast to performance, intensity, and unrealistic kinds of fitness, I wish to be an advocate for embracing movement for movement and stressing that every move counts. Consistency is more important than workout distance, calories burned, weight lifted, or exercise intensity. Every little bit counts, and it is achievable if FitXR provides everyone with options for fitness.

Parting Words by the Magnificent Woman

To sustain growth, you need to build the best team that challenges, strategizes, and executes with conviction. To build a brand, you need to listen to your customers, incorporate their feedback, and celebrate their successes.