Lawrence Kaiser: Spearheading Digital Transformation in Health Care

Success is not a reward that happens overnight, as some may believe or think. Lawrence Kaiser’s journey to the C-Suite is one of persistence, aim, preparation and execution. A leader in Healthcare IT, Kaiser is an 18-year veteran in healthcare marketing, Chief Marketing Officer at Clearsense, and the 2020 HITMC Health IT Marketer of the year recipient.

Results-orientated with an uncanny ability to develop and implement successful integrated marketing strategies in any environment, Kaiser is known for creating brand identities that effectively and consistently communicate through content and image-creating action from target audiences. Kaiser has a proven track record of delivering cost-effective integrated campaigns within budget and timelines.

Renowned for a pragmatic approach to marketing and communications, excellent follow-up and organizing abilities, Kaiser believes in cross-interdepartmental communication, often forging relationships with unlikely individuals to create a team of advocates for his department’s work. As a speaker, Kaiser often presents on branding, best practices, and authentic humor in marketing showcasing his commitment to being a human first in the C-Suite.

“I am constantly seeking knowledge, whether it is about marketing or about our sector,” Kaiser illustrated. “Every time I take the next step, I am already thinking ahead about what I needed to do to make myself ready for what was next for both my team and myself-I never stop looking forward.”

After graduating from The University of Texas, Arlington in 1998, he began working as a technical engineer in the Contact Center Software industry at Teknekron Infoswitch in Irving, TX. Kaiser taught himself the technology, produced technical notes, and eventually transitioned into project management before going into marketing.

Healthcare information technology came easier when Kaiser joined Keane, a healthcare software and IT services firm, where he managed RFPs. Purchased by NTT DATA in 2010, Kaiser’s journey from RFP Manager to Marketing Manager to Senior Marketing Manager solidified his love for storytelling and brand management.

Moving to Optimum Healthcare IT after a decade at Keane/NTT Data, Kaiser built the marketing function from the ground up, leading the company to $160M in revenue and designation as a Best in KLAS Healthcare IT Services firm.

In 2022, Lawrence started serving in a dual role as Chief Marketing Officer at both Optimum Healthcare IT and its sister company Clearsense, where he started to build the marketing function. He was entirely focused on Clearsense by September 2022, which corresponded with the successful launch of the new Clearsense brand and website.

“Launching the new Clearsense brand was a project that had my entire team drinking from a fire hose,” Kaiser explained. “I built a department meaningfully with individuals that had experience in multiple rebrands, ever-changing priorities and the ability to teach me through the process.” The Clearsense website, 1Clearsense platform and logo rebrand were Kaiser’s immediate legacy on the healthcare analytic firm’s identity.

Clearsense – Addressing the Complex Health Issues 

Clearsense came into existence under the leadership of Gene Schuerer, Jason Mabry, and Charles Boicey. The three sought to address complex healthcare concerns with a comprehensive solution to make accessing the right data, at the right time, easier than ever. Clearsense is a platform as a service (PaaS) company that partners with healthcare organizations to increase data value, governance, and transparency. At its core, Clearsense believes that data literacy can drive better patient outcomes, and through a data-first approach, clients are accelerating ROI and unleashing unlimited value. From research to operations, hospitals to payors, Clearsense enables organizations to incorporate data into every aspect of healthcare.

Clearsense was built by veteran healthcare data leaders to be completely different than any other offering in the market. The concept behind the 1Clearsense Data Management Platform, which gives every healthcare researcher, CIO, and employee access to reliable data, was conceived by the co-founders.

The Inspiring Work Culture 

“It’s not as difficult keeping everyone motivated as it may seem. I take great satisfaction in my ability to inspire and lead my team in a genuine manner. I usually concentrate on three things: First off, I am a firm believer in developing relationships and consider it to be one of the most crucial aspects of being a good leader. Second, I give my employees the freedom to carry out their duties. I hired them for their expertise, so I won’t get in the way”, apprised Kaiser. “Finally, I model exactly what I’m asking. I believe true leadership comes from paving the way with our own actions first.”

There is a flourishing work culture at Clearsense. With the announcement of the 1Clearsense Data Management Platform, the visionary leader has seen renewed commitment and passion around the platform and applications. 1Clearsense is more than just the product; it’s the singularity of the people, products, and services. Everyone has jumped feet first in this mantra, and Kaiser is proud of every member of the team.

Hurdles on the way 

The truth is every year has its challenges. Good executives understand that ebbs and flows are a part of business, even while the Coronavirus pandemic undoubtedly added weight to healthcare resources that were already stretched to the breaking point. Kaiser believes sustainable businesses stand out by adhering to their objective, remaining committed, and carrying on with the creation of a welcoming, upbeat, and fulfilling workplace culture; that’s exactly what Clearsense offers.

Tech Evolution in Healthcare

The adoption of new technologies in healthcare has historically been delayed. For instance, telemedicine truly only took off when the COVID-19 epidemic broke out. For many years, it was a buzzword, but as soon as a need occurred, businesses moved rapidly to adopt the new models of thinking. The healthcare IT sector was irrevocably altered in 2009 when the US government implemented the Meaningful Use Program as a component of the American Reinvestment and Recovery Act (ARRA). Due to incentives, organizations started implementing Electronic Health Record (EHR) systems swiftly almost overnight. Since then, the sector has continued to be impacted by technological advancements.

“From ChatGPT to Google’s never-ending SEO updates, we keep an eye on the horizon to better understand how we can leverage technology in the most efficient, ROI-focused way possible”, Larry Kaiser shared. “It’s most important to me that while our eye remains on the horizon, our hearts believe in what we’re doing today—and that’s building a data management and delivery platform that can change patients’ lives.”

A Quick Overview of the CMOs 

The current status of the economy will make it difficult for CMOs to demonstrate how a product or service on the market can generate a quick return on investment. Being able to show how a vendor can affect the bottom line will be essential for success, as many healthcare companies are experiencing significant financial losses, layoffs, and other difficulties.

Following the Trend: Latest Marketing Tactics

In addition to continuing to grow the organization’s tech stack, CMOs must actively engage with followers on social media and routinely provide high-quality, unique, and engaging content. These are just a few of the fundamental marketing trends that CMOs must continue to pursue in 2023.

Accomplishments and Future Plans

Clearsense was recognized by Gartner as a “Cool New Vendor” in 2019 and has since continued to make interesting and novel appearances in their research, including more than 19 reports and hype cycles. Clearsense wants to dominate the healthcare data management market and raise data literacy in the sector as they expand the brand name and the 1Clearsense Data Management Platform.

The team plans to continue building the brand through content development, such as podcasts that showcase client dialogues, trending healthcare IT concerns, and technological advancements.

Lawrence Kaiser wraps up the discussion with a piece of advice to aspiring marketers, “Be humble, understand that you will never be perfect, continue to learn, and always have conversations outside your immediate circle to continue your own growth. Great leaders never stop learning.”