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There are many benefits tied to running a photography business. After all, it can allow you to monetize your hobby, while also providing a service that will help your clients make long-lasting memories.
However, it can also be incredibly challenging. From managing customer expectations, to mastering your craft, you have your work cut out for you. With that in mind, here are some top tips that you can follow to take your photography business to new heights!
Know what you’re up against. Being aware of the common business struggles you may encounter when running your photography business means that you can put plans in place to quickly rise above them. For example, you can prevent poor cash flow by asking clients for deposits, and sending automated reminders when invoices haven’t been paid within a reasonable time frame.
Make use of the right technology. Using the right technology and software (i.e., those purpose-built for photographers) can help ensure your business runs smoothly. For example, you should be sure to invest in digital asset management software, which will allow clients to view their photos, select/download their favorites, or even leave comments. This will make it easier to exchange photos after the event itself, while also improving customer satisfaction levels.
Choose a niche. If you feel as though your business is not getting the traction it deserves, it could be because you’re offering services that are too generalised. This means that finding a niche can be a real game changer. Think of it this way: if you were looking for someone to photograph your wedding – would you hire a wedding photographer, or someone who takes photos of weddings every now and then?
As such, while honing in on a niche may seem restrictive to begin with, it will actually allow you to expand your client base and increase your bottom line, meaning it is definitely worth thinking about.
Know how to market your brand. Knowing how to market your business or brand can also come in handy, as it makes it easier to connect with a wider audience, while also showcasing your skills in the best possible light. For the most part, this means that you should focus on cultivating your online presence, including a high-quality website that features a gallery of your best work. The more of your work you’re able to share, the better, as it means that potential clients know that they can put their trust in you before they’ve even got in touch.
Reply promptly. According to a recent study, 55% of customers expect a response to an inquiry within 4 hours (or less). For this reason, you should ensure that you’re as prompt as possible in your responses. If this is something you find difficult, consider hiring a virtual assistant who can take control of your inbox. Final thoughts. In short, there are many steps that you can take to ensure that your photography business is a great success, from utilising the right software to finding a niche within a crowded market.
