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Are you looking for new ways to get your message out? You may have the best products and a proven track record, but you must attract customers to your brand to grow your business.
Digital signage is an excellent way to bring marketing effectiveness into the digital sphere. More companies are using multimedia expression and engagement to benefit their bottom line. You, too, can build a great growth strategy with dynamic picture, video and textual content. You have seen digital screens that share a company’s message and use convenience in operations, so why not you?
Are you ready to increase presence and awareness while bringing interactivity to your brand? These are the best digital signage practices to follow.
Digital Signage Objectives
It would help if you had a roadmap to get to your destination and a guide to follow. This is so before you jump in and spend money, figure out what and why you need digital signage
Defining your goals means understanding what you want to achieve. Do you need to entertain an audience? Is it about advertising your products? Are you providing information and education? What about interactivity? Decide what digital signage can do for you and target it in the best way. Put together a budget, determine your locations and set specific metrics to follow.
Digital Signage Software
We all have talents that lead us into our occupations, so while you may be great in your business capacity, you may be something other than a video programmer or graphic designer. Should you hire someone with that skill set to produce your digital signage? The simple answer is no. Some top-of-the-line digital signage software suites can put you in the driver’s seat.
These programs are easy to use. They come with all the tools that will get you up and running fast. These tools include integrated data sources, a centralized control panel, various multimedia formats, AI-enhanced analytics and professional templates that allow you to drag and drop your content seamlessly. Coding is unnecessary because it is all tethered to the platform for cohesive storytelling abilities and enhanced content automation.
Digital Content
The next step is building a content strategy that best engages your audience so it is relevant and effective. You need to determine if your digital content should be static or dynamic.
Static content is messaging through various media forms, running in a loop. This works well for retail merchandise and services. It can also be a visual venue to promote your brand and communicate your values and mission.
Dynamic content is evolving. You can keep relevant information flowing with video and graphics, but it changes based on data points, preferences and behaviours. These can come from the end-user or source through the news, along with social media integration and searchable menus.
Also, preparing your content for landscape and portrait orientations is a good idea because you can use various signs. This allows you to share your content on other screens besides your own.
Keep It Accessible
The best type of advertising reaches the broadest audience or effectively targets the intended one. You want your digital signage to be accessible in content messaging and accommodate the public that consumes it. Think about reaching out to disabilities and youth. They shouldn’t be left out of the equation when producing content and placing signage.
Make your screens interactive and playful. Speech-enabled and text sizing will open up your message to more people. Text should also be legible, so use easy-to-read fonts. Contrast and colour are factors in changing text into visuals and keeping people engaged with your signage.
Have a Clear Massage
Whether entertaining or informative, your message must get across quickly. Often, your digital signage is noticed by people passing by, so you need to capture their attention. This can be done with engaging and dynamic content but get to the meat of your message quickly.
You must show commitment to everyone and establish your leadership brand. Use the 3×5 rule of 3 lines of 5 words or five lines of 3 words. This formula keeps things moving and keeps people interested so you can deliver the message that matters most to your audience. Ultimately, you can’t bog down your content with too much fluff because people have short attention spans. You want them to engage with your signage, so be clear and concise and make the connection.
These are digital signage best practices. Use this as a guide for developing your content for digital signage and then boldly sending your message to the world. You are part of a blossoming technological future, so embrace it and ride the wave.
