GS Bhalla is a dynamic entrepreneur providing doctors and healthcare providers with best-in-class technology and Revenue Management services at Cosentus

For this special edition, we are excited to present the inspirational journey of a remarkable person in the corporate world: GS Bhalla, Founder, and CEO of Cosentus.

We had a one-on-one conversation with the visionary leader, where he shared his overall journey about the company, industry insights, the future, and more. He shared valuable insights that we hope will leave you with much food for thought.

Cosentus is a globally recognized Business Services company offering outsourced solutions in Medical Billing, IT, Accounting, Recruiting, and Marketing. They provide a full stack of business solutions to their customers, which are clinics and physicians. The services offered by the company are powered by powerful and highly customizable EHR and PM software.

Start of the Show

GS Bhalla started his entrepreneurial journey at an early age, in the early 2000s, in an industry he had no background knowledge of.

Starting a business at an early age and venturing into an industry without prior knowledge takes a lot of courage and determination. It’s a testament to Mr. Bhalla’s entrepreneurial spirit and drive.

Building a team from scratch and maintaining the loyalty and dedication of his first employee for over two decades is remarkable. It demonstrates his ability to create a positive and nurturing work environment that fosters long-term relationships.

By prioritizing his team and customers as his greatest assets, he recognizes the importance of investing in people and building strong relationships. This mindset is crucial for sustainable growth and success in any business.

Continuing to focus on his team means providing them with opportunities for growth, fostering a supportive culture, and recognizing their contributions. By doing so, he has created a motivated and engaged workforce that will be instrumental in achieving Cosentus’s goals.

Likewise, prioritizing customers reflects a customer-centric approach, which is key to building a loyal customer base and maintaining a competitive edge. By understanding their needs and consistently delivering value, Cosentus has forged lasting relationships and drive business growth.

A consummate entrepreneur and business leader, GS Bhalla is aware of the difficulties of expanding a company profitably while maintaining focus on its greatest asset—its people and culture. Having founded Cosentus more than 20 years ago, he has discovered a creative method for maximizing value for our clients. His dedication to his employees is proven, as Cosentus still has more than 80% of its founding employees working with the company!

Sharing about his achievements so far, Mr. Bhalla stated, “We formed our team from scratch, and we take a great deal of pride that the first employee that I hired 23 years ago still works with the company! This is one of our major accomplishments. We are highly focused on our greatest asset, our team, and our customers.”

Overcoming the Hurdles Along the Way

Working from home has been a big challenge; getting employees back to the offices so they can collaborate and co-create has been the biggest challenge.

Some of the key measures Cosentus has adopted to overcome the challenges include managing cashflows, concentrating on client outcomes and employee performance, establishing a pleasant and welcoming atmosphere, surrounding yourself with loyal and positive people, staying adaptive, managing change, and having an unshakeable faith in yourself and your team.

The Marvels

GS Bhalla and his team have been highly focused on profitable growth without losing sight of the real reason they are in business: their customers and their employees. With an employee approval rating of 85% compared to the average of 57% for US corporations, the company has been certified as a “Great Place to Work” consecutively for 2022 and 2023. In independent surveys, 96% of our female employees gave Cosentus a “Great Place to Work” rating because they built an inclusive and diverse workforce.

The industry is placing a lot of emphasis on the adoption of new technologies and team building. Cosentus is creating new alliances with businesses that are at the forefront of innovation, like Salesforce, to stay ahead.

Mr. Bhalla’s Entrepreneurial Journey Directly from His Mouth

I look forward to going to work every day and locking arms with my team. Although the financial results have been satisfying, there is no comparison to the joy of knowing that the work we perform has had a genuine impact on people’s lives. Additionally, we have been able to aid international NGOs. For example, we help more than 1,000 underprivileged kids from New Delhi’s slums receive nourishment, nursery care, and education, including vocational training, so they can have a better chance at life than they did growing up. That is the type of payoff that doesn’t land on a balance sheet or P&L but has a profound impact on society; that, to me, is true success.

We at Cosentus are continuously innovating and creating solutions for our clients so they can focus on patient care and saving lives, not managing and administrating their business.

Achievements and Milestones Along the Way

Our high client and employee retention rates are our greatest successes. Cosentus has also been acknowledged by Inc. 5000 as one of the US’s fastest-growing businesses for 2022 and 2023. In addition, we have received the “Great Place to Work” stamp for 2022 and 2023, all due to the amazing work our employees do for our customers.

Painting the Future Canvas

By combining clinical and financial outcomes for both patients and providers, the company aims to become a major disruptor in the healthcare industry. The team also aims to focus on creating divisional alliances with smaller competitors in the medical billing space through acquisitions and integration into Cosentus. We have big plans, including growing into one of the top five providers of healthcare services in the US in the next five years.

A Piece of Advice to Aspiring Entrepreneurs

Focus on the big picture, measure outcomes, protect cashflows, and don’t lose sight of your greatest asset, your people.