CROOW: Disrupting the Digital Agency and Video Production Space with Best-in-Class Solutions

An Innovative leader, David Capece, CEO of CROOW, brings a wealth of experience of 25 years across digital, software, technology, and video segments.

Previously, he served as CEO and Founding Partner at the Tampa-based digital marketing agency, Sparxoo, for the past 12 years. With David at the helm, Sparxoo earned national recognition for its work as he guided Sparxoo to back-to-back INC. 5000s and the company was named a Fast 50 honoree by the Tampa Bay Business Journal.

After leading Sparxoo through its startup phase into an award-winning agency, David oversaw the company’s acquisition by Big Sea, another preeminent digital agency in Tampa Bay. Before working with Sparxoo, he worked at ESPN and Interbrand and received an MBA in Marketing and Finance from The Wharton School at the University of Pennsylvania.

Bridging the gaps and based on industry pain points he observed in the digital agency and video production categories, David created CROOW to build into an industry leader in the agency, creative, and video communities.

The Motivating Force behind establishing CROOW

Before CROOW, David had started and built the INC 5000 company Sparxoo-a digital agency and video production company. During rapid growth, he recognized the opportunities to increase workflow efficiencies for agencies and video production companies.

In 2019, he started building out collaboration and other workflow tools and, by early 2021, set the foundation of CROOW. This opened his eyes to the big opportunity to disrupt how video production is done, resulting in the creation of their flagship product CROOW Studio. In February 2022, Sparxoo was sold to another agency, and he moved over to focus on CROOW full-time in April 2022.

CROOW is all about bringing collaboration and efficiency to the creative and video categories, as there are gaps between the different talents and roles, impeding the output quality.

The CROOW software helps design workflows that align the team, eliminating time-consuming and inefficient back-and-forth communications. The time spent in low-value communication-trying to find a logo file or make basic selections-could be utilized to produce amazing work.

CROOW is Building the Future of Video Production

CROOW is collaboration software built to enable clients, agencies, production teams, and in-house marketing teams to streamline creative and video processes, get approvals moving, centralize access to files and assets, and improve communication.

It offers two main products: CROOW Studio and CROOWpm. CROOW Studio is for agencies, executives, and marketing leaders to access affordable high-quality video production inclusive of in-studio options. This offering is now available nationwide.

CROOWpm is the first video production project management platform, built for video teams to work how they want efficiently with advanced functions for the producer, director, and editor. CROOWpm aspires to be the platform that can help video teams grow 2x as much business without increasing overhead. CROOWpm helps accomplish this while reducing the number of platform licenses required, providing best-in-class automation from storyboarding to director sheet to call sheet, and rolling up into a dashboard of all video projects so that it’s easier to manage productions in real-time.

Introducing Video Packages to Stand Apart

With CROOW Studio, it has productized video. It has designed the process to be similar to a transparent e-commerce checkout that displays the video packages they are purchasing and the cost.

Clients can easily have video packages at their disposal. They can make selections from preformatted dynamic customizations like slide-in-text, icons, logos, animation templates, title cards, and the rule of thirds, as well as select stock music, or leave the choice to the editors. Users can also use examples and templates of storyboards for their videos.

All of these save significant time in the pre-production process and empower clients to be more informed about all the selections and ultimately be happier with the outcome.

Finally, when the video reaches the editors for post-production, they can access the same video playbook that has been selected in the previous stages. Editors are also equipped with a one-click download option for all the relevant files to quickly access the correct logo, font, selected animations, icons, images, or videos. This accelerates the entire editing process. The software also reduces the rounds of revisions without compromising the end product.

Thriving in the Times of Surviving

CROOW was founded in June 2019, with the concept stage completed just before the pandemic, and initial prototyping in process at the onset of the pandemic. In the first weeks of the pandemic, there was concern that CROOW would never see the light of day, being a very early-stage concept/prototype that would need significant funding and time for success. When every business and leader was banging their heads about the COVID-19 situation, David, the forward-thinking leader paved his way to the forefront.

As the world went remote, he quickly realized that in a remote world, technology and tools to streamline collaboration would become even more valuable. Accordingly, in April 2020 with the world ordered to stay at home, David accelerated the investment into and prioritization of CROOW.

Scaling at High Speed in 2023

In 2022, CROOW commercialized and fine-tuned its software, as well as its operations, to ensure scalability. Initially, its product was honed in its home market of Tampa Bay. With a vision to be in the largest 50 markets in the US, it expanded next into Philadelphia, Atlanta, Orlando, and Boston with more markets being announced.

As we head into 2023, the company now offers the first and most advanced video production project management platform, CROOWpm. It is focused on the adoption of its software nationwide by production teams and early adopters who are expanding their video initiatives and need a platform for scalability.

Everything it is doing is to empower agencies, marketers, and video production teams to create and share stories, powered by the efficiency of workflows. It is poised to be the premier collaboration platform for the video community. Learn more about the CROOWpm video production project management platform.

David Capece Quotes to Inspire Budding Entrepreneurs

Encouraging aspirants in their journey, David pens wise words giving them the taste of real entrepreneurship, leadership, and more.

“If you’re going to give 110%, set bold goals and a journey that excites you.”
“Entrepreneurship doesn’t get easier. The goals just get bigger.”
“Getting a lot of no’s? Learning why makes it easier to innovate from no to yes.”