Chris Leger: A Tech-Enthusiast Leader Offering Top-notch Demand Generation Solution at Bython

Kick-starting his professional journey as a customer service coordinator, Chris Leger transformed into an inspirational business leader, CEO, hands-on entrepreneur, and industry veteran, empowering Bython to continue its trajectory and metamorphosis in the market as a full-service, full-funnel, Tech-Enabled Demand Generation partner.

Like a classic inspirational story, the innovative, passionate, and focused Chris Leger joined IDG (now Foundry) after graduation and worked at Computerworld on their events team. He eventually became an expert in custom events and sales after managing attendance, golf events, and marketing throughout his career. In addition to working on major events in mobile and wireless, business intelligence, and the Premier 100 IT Leaders Conference, Chris was a successful business development specialist for Storage Networking World, the largest global conference on the subject.

Chris became part of Bython in May 2022, and shortly after he did, he invited marketing agency partners to the platform. He continued expanding Bython by entering the UK and Asia. Recently, Chris was included in Forbes’ list of the “Top 10 Innovators Shaping the Industry in 2023.” Chris has been a notable figure in the international marketing and sales sector for more than 20 years.

Chris is renowned worldwide for his role as Senior Vice President and General Manager for Merkle B2B, where he established the Austin office and quickly built it into a dominant agency in the technology sector. Chris also contributed to Merkle’s placing second on LinkedIn’s list of the best marketing and advertising organizations. Merkle DWA was also recognized as the “Fastest Growing B2B Agency in B2B Marketing’s 2020 US Benchmarking Report.”

Chris’ involvement in the tech industry sparked his interest in learning about the industry and technology itself. Notably, he secured a significant event sponsorship deal with Research in Motion (RIM), recognized by Pat McGovern, founder of IDG, a renowned publisher and tech industry advocate.

Chris transitioned to Computerworld’s digital team, where he experienced the early phases of content syndication, contrasting the ease of lead creation through the distribution of white papers with the current complexity of the demand generation sector. Chris has loved following the development of marketing strategies throughout the course of his 20-year career.

In 2012, Chris made a career move from the publishing sector to the agency sector, starting in Singapore with DWA (now a branch of Merkle/Dentsu). This signaled the beginning of a ten-year journey in the agency profession, which culminated in the formation and management of the B2B team located in Austin, Texas. The group quickly rose to prominence within the company, skillfully managing large-scale, prestigious client accounts.

The Inc Magazine had an exclusive chat with Chris Leger, a tech enthusiast, a seasoned expert with 20+ years of experience, and a visionary leader, who is continuously scaling the company with record growth. He shared about the company, the innovative solutions, future plans, and many other aspects.

Bython: Powering Businesses to Develop Successful Campaigns

With the help of Bython’s comprehensive set of highly tailored capabilities, marketing and sales can take charge of the results of demand generation across all campaigns. Bython continues to strive to support you as you create and carry out campaigns in a completely transparent way.

Marketing Channels:

• Content Syndication Campaigns
• ABM
• Intent Data
• Form Fill
• Interactive Content
• Multi-Touch Campaigns
• Target specific hardware & software
• Buying Groups
• Surveys
• Events and Webinars
• Telemarketing
• BANT
• Follow-up

Benefits

• Improve your reach
• Target high value, specific customers
• Track who has acted
• Boost Engagement
• Improve your chances of success
• Install Base Technologies
• Target influencers to sell more & faster
• Get answers to important questions
• Position you as an expert
• Gain more insight into prospect needs
• Additional qualification & verification

The Exclusive Service Portfolio

Bython is dedicated to directing effective demand-creation initiatives. They offer all of the operational tools required to run and sustain effective campaigns.

• Create and carry out smart campaigns to generate demand using 61+ M global contact records.
• Smart Data – Intelligent algorithms to boost campaign effectiveness.
• Develop your brand and boost your engagement through creative content design.
• 4 Global Delivery Centers – Ensure on-time delivery. (multi-language staff)
• Combining automated and manual methods, the 14-point quality assurance process.
• Real-time reporting and transparent execution speed up decision-making.
• Delivery Automation – Seamless integration with data delivery platforms (Integrate, Converter, FTP) as well as your CRM and MAP.

Edge Over the Peers

Bython plans to work with its clients to offer individualized advertising built on an omnichannel architecture. Additionally, Bython operates globally using their own first- and third-party data and procedures to produce campaigns on schedule and within budget. Every campaign is completely transparent in real-time because of the Byonic Platform, which belongs to Bython. Four multi-graph dashboards with real-time insights are included: Account Overview, Campaign Overview, Campaign Asset Documents, and Campaign Statistics.

By leveraging a business like Bython, which employs its own first-party data, technology, and resources, marketing, and sales customers are able to trust the outcomes, collaborate with confidence, and make the most of their expenditures. When you partner with Bython, you can rely on customer-centric outcomes that sell, a quick time to market leveraging data and technology, quality, and transparency with real-time analytics, as well as engagement-boosting experiences.

Overcoming the Obstacles Along the way

Generally, the primary challenges in the industry include conversations about quality, transparency, and accountability.

Quality: First-party and third-party data are owned by Bython. Naturally, they also uphold the highest standards for data cleanliness and enrichment and numerous other open sources. The data quality regime has machine learning features built in to help identify gaps, and with every touch, records are updated to give the most up-to-date and accurate view of the market.

Transparency: Transparency begins before Bython drops the first email. Marketers want a say in the procedure, but they also want to feel confident in their capacity to carry it out and stand out with their message in a crowded market. Customers can use the company portal after the Bython team has begun working to monitor demand generation marketing analytics in real-time and modify criteria based on the performance of the campaign or their own requirements.

Plans in the Pipeline

Chris successfully expanded the client and prospect base this year by bringing in agency partners. After adding EMEA last year, he is actively moving into Asia. In the upcoming years, Chris will keep up with this globalization. He will also actively update Byonic on a regular basis while working on our portfolio to fulfill regional needs. The company intends to keep up the current growth trajectory that Bython is experiencing.

Bython’s Vision and Mission

Brand proposition: Accelerating Performance and Growth

Value proposition: Bython provides B2B demand generation solutions that foster meaningful connections, drive tangible results, and create positive ROI for our customers.