Choosing the Right Packaging for Your Product

When you’re running a business and you’re creating products, you can often get lost in the shuffle of trying to get your product name out there, trying to patent your idea, trying to copyright everything and get your ingredients done correctly. Choosing the right packaging solution is often the last thing to think about, but it doesn’t just serve to protect your product. Packaging works to defend your product when you are shipping it from place to place, but it also has the potential to deliver a better customer experience than you expect.

For example, if you’re working in a bakery and you’re going to be shipping food, then you know that a Utien Pack could be the best option for your business. Understanding how you should choose the right package for your product in the first place is more important than you think it is. So we’ve got some tips below to help you to pick the right packaging for your product so that it stays fresh and it stays packaged well so it doesn’t fall apart.

1. Make sure that the packaging is correct for its purpose. If you’re packaging food, then having vacuum sealing is a great idea because you need the food to stay fresh. If you’re packaging breakables, then making sure that the packaging that you use is double walled and wrapped correctly prevents it from smashing. A well packaged order leaves a lasting impression and there are some companies out there that will package things like magnets into small boxes but leave a small drawing or a handwritten note as a touch to say thank you. Some companies choose to keep everything uniform and use the same packaging from almost every product. For valuable content, you need to use packaging that is made of the right protective materials to maintain the integrity of the product and minimize the risk of damage. You should also consider for added security, whether your solutions effectively conceal the product or the label.
2. Lean into sustainability where you can. It’s not just about having a greener future for the world, but sustainable packaging options are impressive to customers. They’ve come a long way over the years, so you can avoid plastic packaging and go from cardboard, or you can use recyclable plastics. Opting for packaging solutions that support the environmental commitments of your organization is going to help you to showcase that you are putting your money where your mouth is. Choosing a supplier who walks the talk and embeds sustainability into the way that they make their deliveries is important.

Carefully choose the right supplier. Do not rush into this decision. If you are shopping around for products and packaging suppliers then you need to make sure that you are picking the right one. Look for a partner who prioritizes ethical sourcing where possible and work to combat modern slavery in their supply chains. Not only will this reinforce your commitment to being a good citizen, but it aligns with your brand’s values, and that’s what you want to showcase your customers that you say and do what you say and do.