Agustin Correa: Leading with Data-Driven Decisions

Meet Agustin Correa, the CFO of Wunderman Thompson, Colombia, and Central America. Agustín has nearly two decades of experience working in various industries, including advertising services and consumer goods, which has given him a wealth of cross-functional and international experience in business and market analysis.

Agustín is not just another financial expert. His strong analytical skills and insights have also allowed him to spot trends and identify opportunities for change that could drive business growth for his clients. Agustín is a true innovator who was unafraid to think outside the box and challenge the status quo.

About Wunderman Thompson

Wunderman Thompson is a global company of 20,000 professionals in 90 countries and is part of WPP Company. The organization aims to become its clients’ growth partner consultancy firm – by providing creative, data, and technology solutions.

Wunderman Thompson has a wide range of clients with different requirements from its services portfolio, starting from sporting goods, automobiles, pharmaceuticals, consumer goods, tobacco, entertainment, crypto-financial, and social media.

An Exceptional Leader

Agustín’s leadership at Wunderman Thompson Colombia is nothing short of exceptional. He has a unique vision of what marketing and advertising brand solutions should be, and he inspires his team to think outside the box and push the boundaries of what is possible.

Under his leadership, Wunderman Thompson Colombia has embraced the idea of constant evolution, recognizing that brands must move at the speed of culture in today’s world of rising consumer expectations and disruptive technologies. He believes that by staying ahead of the curve, Wunderman Thompson Colombia could help its clients remain relevant and connect with consumers in new and meaningful ways.

Maintaining a Healthy Work Culture

For Agustín, excellent communication within his team is essential. He believes that transparency and open dialogue are the keys to building a strong, cohesive team that could achieve great things together. He makes it a priority to work closely with all team members every day, encouraging them to share their ideas and perspectives and to work together in decision makings.

Agustín is also passionate about building a culture of constant improvement, recognizing that in today’s fast-paced and constantly evolving world, businesses must be agile and adaptable to survive. He encourages his team to embrace change and to always look for ways to innovate and improve.

“The reason for giving such importance to communication (in all of its ways through leadership) is that Strategy is at the heart of every decision, and through the knowledge of it from all of our collaborators is that we succeed,”– Agustín states. “Since Leadership is what drives our Behaviors, and through behaviors, we drive our culture, and considering that culture is what makes our Strategy execution possible in each one of Wunderman Thompson’s Colombia collaborators, I am constantly working on building a better version of myself.”

Tackling Challenges

Agustín is fully aware of the challenges facing the industry, particularly when it comes to finding and retaining top talent. He understands that his team needs to be comprised of individuals who are not only highly skilled in their areas of expertise but who also have a deep understanding of business and the ability to detect social trends and recognize solutions to meet their clients’ needs.

Finding this “unicorn” talent is a challenge in and of itself, but it is only the first step. The next challenge is to retain them. In a constantly evolving industry, it is essential to keep up with the latest trends and technologies and offer opportunities for growth and development to keep employees engaged and motivated.

To meet these challenges, Agustín is constantly seeking new ways to attract and retain top talent. He has strongly emphasized professional development, offering training and mentoring programs to help his team stay ahead of the curve. He has also prioritized fostering a positive and supportive workplace culture where employees feel valued and appreciated for their contributions.

Looking at the Future

Agustín plans to continue supporting the transformational journey of Wunderman Thompson and its parent company, WPP. He recognizes that inspiration is a crucial component of leadership and that his success would be a testament to his ability to communicate and build around strategy.

Agustín is also determined to keep growing his career, gaining international experience and exposure that would enable him to transform the company further, building a better version of himself by contrasting learned experiences with new cultures, enhancing his international exposure, and continue being recognized for his innovative skills.

“Because the idea of becoming more relevant to positively influence people’s lives and building a better world also applies to my own professional objectives. I want a full life of experiences for my wife and kids and the possibility to continue all of us enjoying every step we take,”– he concludes.