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In today’s data-driven landscape, leveraging data analytics is crucial for companies looking to succeed. Brazil’s first and largest datatech company, Serasa Experian, is a pioneer in intelligence solutions that analyze risks and potential, monitor credit journeys, authenticate, and prevent fraud.
Under the adept guidance of Mr. Rodrigo Rodrigues, the CTO at Serasa Experian, the company is connecting people and businesses and transforming risk uncertainty into possibilities for everyone. With two decades of experience and knowledge in the same industry domain, Mr. Rodrigo’s visionary leadership has led the company to solidify its presence across 30 nations, propelling Serasa Experian to new heights.
The Company preface
Serasa Experian aims to be a key player in data intelligence, driving innovation and shaping the industry’s future through cutting-edge analytics and practical insights.
Serasa Experian, a subsidiary of the Experian group, has been active in the Brazilian market for 55 years. With a team of over 5000 industry professionals in Brazil, the organization has a strong global footprint and local expertise. The team’s innovative approach and distinctive initiatives empower the company to be a strategic partner to companies of all sizes and business challenges while staying focused on continuous growth and technology development.
The Man of the Hour
Rodrigo Rodrigues is a trailblazer in data technology and brings over 20 years of experience in the industry. He is currently in charge of Serasa Experian’s major IT projects. He became part of the company with a mission to provide an even more technological and innovative environment to all. As the CTO, Rodrigo Rodrigues strives to strengthen the company’s robust technology area, especially in light of recent significant digital transformations in the local and international markets. Proudly speaking about his current role, Rodrigo Rodrigues stated, “I’m excited about spearheading initiatives that further leverage GenAI everything as a code and cloud technologies to enhance data security, operational efficiency, and customer experiences at Serasa Experian.”
Rodrigo Rodrigues has been at the forefront of the technology strategy of large companies and financial institutions. Before joining Serasa Experian, he was the CTO of Gympass, where he led the markets in Brazil, the United States, the United Kingdom, Germany, Italy, Iberia, Mexico, Argentina, and Chile. He also served as senior technical director at Via Varejo and technology leader for Itaú’s digital channels.
In academics, Rodrigo Rodrigues holds an MBA from Fundação Getúlio Vargas and a computer science degree from Centro Universitário do Triângulo.
Distinctive Leadership Style
The inspiring leader follows a collaborative leadership style. He strives to empower teams to innovate and drive results. Over the years, his leading approach has evolved to emphasize creating a culture of ongoing learning, adaptability, and strategic thinking to navigate complex technology landscapes effectively.
Nurturing a Culture of Growth and Innovation
Rodrigo Rodrigues strives to foster innovation and uphold a culture of continuous improvement by encouraging experimentation and embracing failure as a learning opportunity. He also promotes cross-functional collaboration and knowledge sharing among his team to spur innovation and ongoing development.
Rodrigo and his team have always focused on creating a diverse and balanced environment for all people, what contributed to led Serasa Experian to be honored and consistently named as one of the best companies to work for by Great Place to Work, LinkedIn, and Employers for Youth.
Establishing a Diverse and Inclusive Team
Serasa Experian implements inclusive hiring practices that bring all team members into a single entity. It nurtures a culture of respect and belonging, encouraging employees to take ownership of the work and empower each other. Further, providing training keeps the team educated and at the forefront of the industry. The leading team also strives to create spaces for open dialogue and diverse perspectives to ensure the team remains diverse and inclusive.
The Key Focal Areas for 2025
In the future, Rodrigo Rodrigues plans to focus on driving innovation through technological advancements, enhancing data security measures, optimizing operational efficiency, cultivating a culture of ongoing learning and development, and further leveraging GenAI and ML applications to deliver cutting-edge solutions to clients. He also plans to migrate a significant program on-premise workload to the cloud.
What Lies Ahead for Serasa Experian
Serasa Experian’s sole mission is, through the combination of data and technology, to create a more prosperous society, with opportunity for all, people and companies, in Brazil and abroad. To achieve this goal, Rodrigo Rodrigues is actively working on innovative solutions that improve access to financial services, enable fair credit assessments and safest antifraud processes. He also aspires to empower underserved communities to participate effectively in the economic ecosystem through the latest technology developments.
