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Running a real estate business is somewhat unique as you’re not strictly selling products or services; you’re advertising homes and earning commission from sales or rental agreements. In many ways, it’s like a convoluted version of affiliate marketing! With that being said, the success of your business revolves around listings. You need as many listings as possible to attract more buyers and renters to your business. Funnily enough, this means you must focus on driving sellers and landlords to your company in the first place!
How do you get more listings for a real estate business? Success may not happen overnight, though these three strategies go a long way to guaranteeing more listings come about:
Provide a USP
Real estate businesses are very similar to one another, so it pays to stand out. Provide a unique selling point to clients and they’ll come to you to list their properties. A barrage of ideas may come to mind here, but one of the best is to focus on your fees. It can be beneficial to ask for a lower commission or service charge compared to your competitors. This sets you up as the most affordable option in the area, which will mean more people list their properties with you. While you get less per sale or rental agreement, you counterbalance this with a longer client list!
Other USPs include:
- Offering 3D walkthroughs of client’s properties online to help attract more buyers/renters
- Partnering with local businesses to offer great services during the sales process
- Providing a great online portal to let clients see and manage their listings
Work on your web design
When someone wants to list their house online, they’ll go around all the different real estate businesses in the area. It’s easy to differentiate yourself from the competition if you have an excellent website. Work with a real estate web designer and you’ll craft a site from scratch that’s specifically meant for the real estate industry. It looks better than all the other ones out there and immediately grabs a seller/landlord’s attention. They love what they see and the quality of your site builds trust.
Moreover, they’ll look at it and think their house has a better chance of selling or finding tenants because your website is so beautiful. They’ll know potential buyers/renters will stumble on the site and be more inclined to stick around thanks to the design.
Invest in a strong advertising campaign
All businesses need smart marketing strategies to succeed but don’t forget about your advertising campaigns. Invest in a strong advertising strategy to spread the word about your real estate business. Primarily, you should focus on online ads and traditional TV ads. These two avenues will be where you find most of your leads and they’ll help drive more listings to your website.
Use these strategies to improve your real estate website by drawing in loads of clients and getting more listings. It’s all about creating a USP, making your website stand out, and raising brand awareness through clever advertising.
