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“We envision a world full of spaces that draw people in and leave them feeling more connected to their environment.” – Brian Edwards
An astute business leader with dynamic leadership ability and an innovative spirit, Brian Edwards, Chief Executive Officer of ScentAir, is renowned for his proven talent for leading, building, and inspiring top-caliber management teams worldwide. He is a senior executive and general manager with a 30-year track record of generating outcomes and overseeing strategic business operations in both small and medium-sized private enterprises and Fortune 500 public companies.
Brian Edwards joined ScentAir as Chief Revenue Officer in 2017 and was promoted to President and CEO in 2021. Brian spent 25 years at IKON Office Solutions in several leadership capacities, including subsidiary President and Senior VP of Sales, Marketing, and Services, before joining ScentAir. Brian began his career in various sales and sales leadership capacities before taking on executive leadership roles at IKON. Brian has created a reputation as a respected, dynamic leader who leads with great energy, high integrity, and a proven ability to establish and inspire top-caliber management teams that generate impressive results. He is also committed to building diverse and inclusive leadership teams, as exemplified by the fact that 48% of ScentAir’s leaders are women and the belief that diverse and inclusive teams produce better results.
Bringing Innovative Scent Solutions
ScentAir has risen from its humble beginnings scenting attractions at Disney World to become the largest and most inventive solution provider in the scent marketing industry, with annual revenues four times that of the next largest rival. Scenting services were first popular in luxury hotels and casinos, but ScentAir now delivers solutions to a wide range of enterprises, including senior housing, luxury apartments, healthcare, salons, pet care centers, event centers, and office buildings. Residential solutions are the fastest-growing sector of the business, with tens of thousands of new customers now enjoying premium luxury scents like White Blossom Tea, Golden Bamboo, and Lemon Verbena in their homes. ScentAir added indoor air quality solutions to its solution portfolio in 2020, making it possible to clean indoor air while also making it smell fantastic.
The Tale of ScentAir’s Incorporation
When a Disney Imagineer was assigned the task of adding aroma to a few popular attractions, the idea for ScentAir was born. They were created in 1994 on the idea that aroma may transform a mundane event into a beautiful, memorable experience. By the year 2000, they were breaking new ground, assisting companies in providing innovative, perfumed experiences that delivered significant ROI. They are now the world’s leading provider of air filtration and scenting solutions for the workplace and home. They collaborate with commercial clients to create desired experiences at their sites that result in beneficial outcomes such as longer linger times, increased sales, pleasant mood changes, and unforgettable encounters. The residential clients can recreate the same fragrance sensations seen in the world’s most magnificent hotels and resorts—fresh, clean, luxurious aromas that transform their homes into magnificent castles.
The Key Distinctive Factors
ScentAir competes in two distinct spaces: commercial and home fragrance. Because of its global reach and services footprint, ScentAir is the industry leader in commercial scenting. The company works with over 50,000 commercial clients in 119 countries from offices on four continents, which is especially significant for clients with global locations who require global support. The organization distinguishes itself from competitors through fine fragrance development capabilities, diffuser innovation and worldclass air quality improvement solutions. They design and manufacture their fragrance diffusers using unique technology, resulting in high-performance systems unlike any other. They offer air purification systems that pair with innovative scent technology to help businesses get control of all aspects of their indoor air.
“Our years of fragrance expertise also sets us apart in home fragrance. We developed a thriving home fragrance selection after 25 years in business. We can offer customers professional-quality fragrances and diffusion technology that our competitors cannot match,” said the company’s CEO, Brian Edwards.
Overcoming the Obstacles Along the Way
For good reason, fragrance safety is a persistent source of contention in the fragrance industry. Naturally, fragrance safety is a top priority at ScentAir and has always been. They are fanatical about only selling products that they trust to be used by their own families. As a result, ScentAir was the first company in the industry to achieve the regulatory standards established by the International Fragrance Association’s (IFRA) Code of Practice. They have been in good standing with IFRA for longer than any other commercial scent company. They also meet, and in many cases surpass, a variety of additional global health and safety regulatory criteria. Their scents do not contain any respiratory allergens or phthalates.
Expansion Binge and the Future Ahead
Since its inception in 1994, ScentAir has had more than 20% CAGR growth. ScentAir is now focusing on global expansion inside the 119 nations it presently serves as well as accelerating international sales beyond the United States. ScentAir’s turnkey business solutions are available on a monthly subscription basis, requiring no upfront capital outlay. ScentAir covers everything from installation through on-site service to scent modifications. They are committed to investing in accelerated growth, and as the market leader, they will continue to promote technological innovation, safety, and world-class client support and services.
ScentAir is expanding globally to enhance customer support and to cement its position at the top of the industry. ScentAir intends to double in size over the next five years, principally through expanded sales channels and sustained adoption of its outstanding scenting services and indoor air quality solutions. As CEO, Brian Edwards and his team have a clear objective: to make ScentAir a household brand name by enriching surroundings, brands, and experiences through improved indoor air quality and the power of scent.
It’s All About the People
At ScentAir, the employees are truly the company’s most important assets, and the leadership team does not take that for granted. Continued investments in training, development, and leadership skills are particularly important, as well as culture building initiatives such as the Diversity & Inclusion Council, the Culture Club, and the annual Community Week of Service. The company has a simple hiring goal — match great people with great jobs.
As the undisputed industry leader with 80% of the market potential still untapped, the opportunity for long term, sustainable growth is impressive. That means new opportunities are constantly being created, which can meet and exceed a person’s career needs. Recently, ScentAir won The Best and Brightest Company to Work For across the US, after winning the same award last year in Charlotte, NC, where it operates its world headquarters. The future certainly looks bright for ScentAir and its customers.
