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Meet Damon Sununtnasuk, a visionary leader who understood the significance of a healthy immune system long before global events forced the world to take notice, and founded Natural Cure Labs in 2015 to change the supplement industry for good. In an industry challenged by a lack of transparency and noncompliance, Damon aims to raise the standard for quality, trustworthy, and accessible natural products.
Damon received his undergraduate degree in Business Administration in the United States and pursued his MBA in England. His professional journey took him through various large tech companies across the United States, United Kingdom, and South Korea. During this time, his passion for health and wellness began to simmer, which eventually led to the inception of Natural Cure Labs LLC, providing quality and affordable health-focused supplements directly to consumers.
About Natural Cure Labs
Operating as Palmara Health, Natural Cure Labs is a dietary supplement brand aiming to provide quality, transparent, and research-driven supplements for immune health. Natural Cure Labs’ products always adhere to the highest quality standards characterized by premium vegan and non-GMO ingredients, impeccably clean formulations, and a stringent approach to manufacturing and testing. The dietary supplement brand aims to provide trustworthy and efficacious supplements for those seeking natural ways to support personal well-being. The company operates from Florida, New Jersey, and California and supports customers worldwide. This global presence is a reflection of the brand’s commitment to making its top-tier products available to customers far and wide, transcending geographical boundaries in pursuit of better health.
Leveraging Emerging Technologies
Damon believes that the supplement industry now stands at a unique crossroads where innovation must go hand in hand with customer safety and transparency standards. He believes a vast space exists to innovate and provide value through natural ingredients, from isolating novel nutrients to the unique preparation and encapsulation of beneficial botanicals and herbal compounds. Under Damon’s leadership, Natural Cure Labs takes a research-driven approach, partnering with leading industry professionals and tapping into the wealth of published research to meticulously discover, test, and validate proprietary formulas. Additionally, several exclusive manufacturing relationships allow the brand to distinguish itself in the technical preparation and delivery of several supplements, from capsule technology to proprietary blends.
Tackling Leadership Challenges
Leaders face several emerging challenges and competitive realities in today’s modern natural products industry. The popularization of online marketplaces has led to several new competitors and increased customer expectations. Additionally, the relentless introduction of regulations adds several layers of complexity, needing quick adaptation to stay compliant and relevant.
As the Founder and CEO of Natural Cure Labs, Damon believes business leaders must have an open and flexible approach to the changing competitive and consumer landscape, which opens several new avenues for designing, producing, and marketing products. Most importantly, leaders must prioritize the consumer’s best interests over everything else. As the competition grows and regulations evolve, maintaining consumers’ trust and satisfaction becomes paramount. So, present-day leaders need to defend their brand’s integrity and nurture relationships with a customer base that demands the best value and transparency.
Initial Setbacks
During his undergraduate studies, Damon wrote a business plan and raised funds to create a software program to help visually impaired individuals better view and use computer screens. However, despite its merit, the project struggled to gain traction and failed to succeed commercially.
This helped Damon recognize the need for further training, opportunities, and experiences to deepen his understanding of new business ventures and how to operate a business. These early challenges soon became the steppingstones for his entrepreneurial journey. Over the next two decades and three different ventures, Damon honed his skills as a business leader and eventually founded Natural Cure Labs in 2015. The supplement brand now enjoys healthy and sustainable operations, with clients worldwide benefiting from its natural products.
Growing as a Leader
Damon’s commitment to continuous improvement is at the heart of his leadership philosophy. He understands that learning is a multifaceted journey that unfolds across three dimensions: formal, practical, and peer-based.
While formal learning includes reading business literature and consuming a large amount of professional content digitally, practical knowledge comes through attending workshops and conferences while applying and experimenting with tools and techniques across the company. Lastly, Peer learning comes through having amazing mentors and access to like-minded professionals through associations like EO (the Entrepreneurs’ Organization).
Prioritizing the Voice of Customer
Damon knows that listening to the “voice of the customer” is essential for understanding customer needs and keeping an eye on the pulse of the business. He reads every customer comment and critique. He also interviews and collects feedback from existing and prospective customers in- person and online.
Damon believes that dynamically responding to changing customer needs and expectations is the only way for a company in the wellness space to survive. Thus, Natural Cure Labs’ leadership team takes this task very seriously to succeed in this ever-competitive market.
Looking at the Future
Looking forward to the future, Damon remains steadfast in serving Natural Cure Labs’ customers and their wellness goals. Under his visionary leadership, the company is embarking on its ambitious mission to expand its business to several other countries and markets, enabling others to access affordable and quality wellness products.
