Alexander Goodall: Fostering Sustainable Development through Renewable Energy at CEC

The Inc Magazine are pleased to showcase a seasoned entrepreneur who has over a decade of experience in the renewable energy sector, is renowned for successfully overcoming market obstacles, introducing revolutionary ideas, and raising significant amounts of funding. Alexander Goodall has a track record of launching, growing, and selling businesses to business leaders. His path has been fuelled by his knack for identifying market constraints and introducing ground-breaking ideas, particularly when government support is minimal.

Dive into this distinctively crafted story to find out more about Alexander’s trajectory in the field of renewable energy, revealing the story of his rise to success and successful exit of two businesses, as well as his leadership responsibilities at Statkraft and SunEdison.

The Key Inspiration Behind CEC’s Incorporation

Alexander’s motivation for founding Clean Energy Capital (CEC) stemmed from a pressing need for accelerated renewable energy adoption in the face of a worsening climate crisis. He candidly stated, “There is a real absence of proactive Government support in the UK to hasten the switch to renewable energy, despite the worsening climate problem.”

This drove him to establish CEC as his third business, propelled by a deep-seated commitment to effecting real change. He realized that he had to be the catalyst for this transformation. His prior experience in raising seed funding positioned him well within the industry to garner substantial support. At its core, the business’ concept revolves around delivering private wire solutions to large power users (LPUs) across the UK. Alexander’s aim was to make renewable energy a clear choice for major organizations by offering both economically and environmentally beneficial energy solutions. This strategy increases the commercial feasibility of LPUs while empowering them to start their decarbonization journey.

The Company at a Glance

CEC, established in May 2021, stands at the forefront of reducing CO2 emissions from major emitters in the UK. Currently, this is the only renewable energy provider pro-actively supplying LPUs with private wiring solutions. By providing a new, alternative source of income, this unique offering helps both landowners and LPUs.

CEC’s track record speaks volumes about its distinctiveness. With over 0.5GWp of solar projects (valued at £600 million) under contract with “blue-chip” corporations and a pipeline boasting over 3.3 GW of capacity, CEC consistently surpasses expectations. This success can be attributed to the exceptional team and the unwavering support of investors and advisors, including merchant bank Cameron Barney.

Embracing Change and Innovation

In the dynamic global renewable energy marketplace, adaptability and innovation are paramount . “There is a culture of curiosity and problem-solving at Clean Energy Capital. We promote lifelong learning to keep our workforce abreast of market changes. Through programs like our “Hero of the Month” award, we value new concepts and honour and promote exceptional achievement. ‘At CEC, teamwork across departments is encouraged to address the complex issues facing the business”, revealed Alexander.

The CEO encourages everyone to see obstacles as opportunities for progress and to discuss and ask questions about current concerns in the sector to increase their collective knowledge, which helps them win business. The diverse 23-member team at CEC is committed to innovation and expansion.

A Confluence of Economic, Environmental, and Societal Impacts

Solar PV projects exemplify environmentally friendly renewable energy projects with minimal short-term impact, in contrast to fossil fuel projects that permanently scar the land. they facilitate dual usage of land opportunities, giving landowners the opportunity to make money while protecting biodiversity.

During a global energy crisis, CEC’s team is assisting clients in reducing their energy bills. They collaborate closely with them to offer the best way to achieve their net-zero and ESG ambitions, mitigating climate change’s effects on future generations.

Dealing with Industry Obstacles Like a Pro!

Securing initial funding is a major hurdle when launching any business, but specifically in the renewable energy sector. Gaining investors’ confidence and demonstrating project’s viability are crucial components of overcoming this financial obstacle.

Growing CEC from a small team to over 20 employees in just 18 months underscored the importance of meticulous hiring procedures and fostering a work environment that aligns with his entrepreneurial values. For Alexander, effective leadership extends beyond direction; providing incentives that boost employee motivation and skill development is essential for maintaining a motivated and proactive team.

Diversity and Inclusion

Innovation and creative thought are fuelled by diversity. The hiring process at CEC places a high value on choosing the most competent candidates for each position, irrespective of their gender, ethnicity, or origin. Building a team that reflects the broad spectrum of backgrounds and experiences within the community requires actively pursuing talent from many networks and sources.

But diversity doesn’t end at the entry level. CEC strive to provide opportunities for all employees to grow into leadership positions and, when necessary, transition to various areas of the company, actively supporting their professional development.

Sustainability: The Core of CEC’s Operation

Clean Energy Capital’s objective intrinsically involves striking a balance between financial success and complete dedication to environmental and sustainability goals, and Alexander and his team take this commitment seriously.

The company’s dedication to sustainability is fundamental to their day-to-day operations as well, which is why they were awarded Green Start Up of the Year 2023 at this year’s UK Start Up Awards!

They adhere to what they preach by implementing sustainable practices such as choosing sustainable office spaces, endorsing alternative commuting methods to curtail their carbon footprint, and actively supporting green initiatives on both local and global scales.

Additionally, innovation is essential to the strategy. Their sustainability objectives are a long-term commitment rather than a fleeting one. In the future, according to CEC, renewable energy will not only be more cost-effective but also the option of choice for both communities and enterprises. Their investments and decision-making are guided by this long-term vision, which guarantees that societal and environmental advantages coexist with financial success.

Sneak Peek of CEC’s Future

“If our energy is unsustainable, so is our existence!” Alexander Goodall

The development of a sustainable future unquestionably depends on the renewable energy sector, which faces both formidable obstacles and enormous prospects. Change-making elements like the AI revolution, the growth of data centers, the proliferation of electric vehicles (EVs) and battery production, as well as the rise of the hydrogen economy, are driving the steadily rising demand for power.

These massive changes in energy consumption patterns have important effects on the environment. As electrification spreads, power consumption is expected to soar considerably, especially in industries like transportation where EVs are gaining ground quickly. Data has also evolved into an essential component of the contemporary economy. In addition, the expanding hydrogen market, especially the green hydrogen sector, shows potential as a source of clean energy. Despite these profound changes, the renewable energy industry still faces formidable obstacles, including a lack of government support and, occasionally, outright rejection of renewable ideas.

Clean Energy Capital (CEC) recognizes these challenges and is determined to be a pivotal player in this global energy transformation. “Our recent doubling in headcount and successful fundraising signifies our commitment to being a leading force in private renewable energy infrastructure and technology towards our ultimate goal of becoming an IPP (Independent Power Producer)” asserted the visionary leader.

CEC aspires to establish itself as a world leader in renewable energy, supporting clients globally in their efforts to attain net-zero carbon emissions. whilst solar energy is currently their primary focus due to ease of installation, they remain technology-agnostic and prepared to customize solutions to meet each client’s unique needs.