A Leader in Art Technology: Patrick Bruce-Lockhart’s Journey from Art Enthusiast to Tech Pioneer

Patrick Bruce-Lockhart’s story is not just about the rise of a successful and seasoned professional; it’s a tale of legacy, innovation, and impactful leadership. As the Chief Revenue Officer at Arius Technology, Patrick has not only carved a niche in the sector but has also inspired numerous individuals with his journey and vision.

Patrick Bruce-Lockhart’s Inspiring Journey

Patrick recalls how fortunate he was that at the age of 16, while attending Lakefield College School, his inspirational art teacher, Richard Hayman arranged a trip to see a remarkable Picasso exhibit. Standing before those iconic works for the first time left an indelible mark on him. Absorbing this great artist’s works, which challenged convention and pushed the limits to express a unique perspective and vision, had a profound impact. It was the first time he connected creativity with innovation, which explains how Patrick currently draws parallels between challenging convention in the process of transforming an outdated industry. As we head into the next generation of technology, he sees an urgent need to prioritize the availability of Art to inspire the next generations to continue to challenge the status quo. Creativity is arguably uniquely human, whether expressed through traditional means or modern technology, nurturing the intersection of art and innovation is essential for the future.

Leading with Passion and Purpose

Patrick’s leadership philosophy is built on surrounding himself with passionate individuals who prioritize collective success over personal pride. In the high-tech realm, he believes that ego can often hinder progress, and he is fortunate to work with a talented team of engineers, art experts, and advisors, who take ownership of their work. By engaging the right experiences and fostering a culture of accountability, Patrick’s team is well-equipped to drive innovation in the ecosystem that surrounds fine art and collectibles.

When tackling the challenge of modernizing an industry steeped in tradition, Patrick acknowledged that significant change is always met with resistance. The Art Market is one of the most underserved asset classes when it comes to democratizing its value for the future of the digital world. With ARIUS’ technological advancements that deliver immutable data, security, and automation, he is certain that his team can pave the way for a brighter future.

Fostering Innovation in Art Technology

Patrick cites his fortune, working with Chairman Patrick Robinson (the founder and visionary who first saw the possibilities for ARIUS), and an incredible leadership team, including CEO Paul Lindahl and Head of Engineering Roland dela Cuesta. They have also put together an incredible Board of Advisors, which includes Marco Antonio Soriano, CEO of the Soriano Group, and Stephen Gritt, one of the world’s foremost authorities on Fine Art Conservation. Most importantly, they are united in their vision to revolutionize the fine art and collectibles ecosystem. As the market navigates a significant transition, the company is developing innovative tools to prepare for the largest intergenerational transfer of wealth in history, estimated to be between $84 trillion and $124 trillion.

Deloitte’s recent Art & Finance Report highlights the concern from the next generation of buyers around the lack of transparency in this ecosystem. Arius has the opinion that fine art and collectibles are content in the same way that music and film are content. The Arius team launched the new Identik400M code name “Moneta” (after the Roman goddess of memory) this December. This mobile version solves many of the traditional manual issues in the Art world, delivering unique business value to enable that content for the entire ecosystem, providing security, automation, and confidence for artists, collectors, investors, museums, galleries, and financial institutions.

Aligning Revenue Goals with Art Market Innovation

Arius Technology’s mission to revolutionize the global fine art and collectibles market is multifaceted. With the launch of Moneta, the company brings automation and security to the market globally. Regardless of where the asset resides, this new mobile capability can be brought to the asset, dramatically reducing the risk and complexity of moving or managing delicate or private artifacts.

In doing so, Arius’ unique ability to provide an immutable bridge between these physical assets and a digital transaction, completely rewrites the potential for Web3 expansion on a global scale as it relates to high-value assets. Asset tokenization can now be secured in a decentralized manner.

The Fine Art Insurance market is predominantly dependent on manual processes. The ability to automate the capture and condition analysis on-site has put Arius in a position to offer a comprehensive Insurance program to customers globally.

This technology has far-reaching potential, extending beyond fine art to any physical asset of value. The unique capability to capture geometry and accurate color simultaneously also has potential in other industrial applications, and by maintaining a disciplined approach to cost structure, Arius Technology is poised to achieve economies of scale as it expands worldwide.

Overcoming the Obstacles

Positioning Arius as a technology leader and a trusted partner in the art world presents numerous major challenges. The art industry, with its centuries-old traditions, relies heavily on manual processes and the opinions of individuals. The aging generation of experts and the lack of a funnel of replacements create the risk that this knowledge and experience will be lost, leaving collectors and investors exposed.

Furthermore, the high value of Fine Art assets has attracted unscrupulous actors and questionable activities, often exposed in the news. Arius Technology tackles challenges by providing better information and creating transparency across the global art community. With it, the company enables investors to make informed decisions while preserving the world’s cultural treasures.

One notable upcoming historic project involves preserving Piero della Francesca’s iconic fresco, “The Resurrection”, a masterpiece of Renaissance art that showcases the artist’s use of geometry and perspective. This artwork has a remarkable history, having survived a World War II offensive when British artillery officer Anthony Clark, inspired by Aldous Huxley’s description of the Fresco’s beauty, defied orders to shell the town of Sansepolcro. This project will include a feature-length documentary, showcasing the intersection of art and science in the creation of this iconic work.

Revolutionizing Art Digitization with 3D Color Laser Scanning

Arius Technology’s 3D color laser scanning and Art Digital TM Master File (ADMF ) are transforming the way art is digitized. Moneta’s ability to simultaneously scan geometry and accurate color to 10 microns, is a game-changing technology. The ability to meet art in situ has dramatically extended their reach enabling the digitization of artworks of any size and under any light conditions. The ARIUS engineers’ extraordinary understanding of color also offers the ability to provide digital restoration, helping the art world understand what the original looked like when it was created.

This innovation eliminates the need to transport fragile and valuable artworks, reducing the risk of damage. Moreover, the digital files can be shared worldwide, fostering collaboration and education among conservators, scholars, and art enthusiasts. By pushing the boundaries of art digitization, Arius Technology is opening up new opportunities for the preservation, appreciation, and study of cultural heritage.

The Future of AI in Art

The integration of AI and data analytics in the art sector can create a revolution in conservation, valuation, and TM ultimately authentication. With the ADMF scan data, which captures details at 10 microns, AI can be educated with near-perfect data, unlocking limitless potential. This technology enables automated condition analytics, providing conservators with extraordinary insights into an artwork’s current condition, changes over time, and comparative condition.

The application of AI in the art world will accelerate learning and global understanding, creating virtual communities of expertise. By analyzing vast amounts of data, AI can help identify and provide clarity on artworks with unclear or disputed provenance, potentially leading to the discovery of new masterpieces or the reattribution of existing ones. As the art industry continues to evolve, the use of AI and data analytics will become increasingly important, driving innovation and transparency in the sector.

Shaping the Future of Art Technology

Arius Technology is poised to play a pivotal role in shaping the future of art technology over the next decade. As a leader in the field, the company is driving innovation to protect and enable art as content. The ADMF has set a new standard, creating an immutable bridge between a physical asset and digital transactions. This breakthrough opens up new possibilities in the world of Web3, providing unprecedented security and confidence to the art market. It also provides a platform to protect artists’ IP and to ensure that they will continue to benefit from their creative output beyond that first transaction.

As the industry undergoes a notable transition, Arius Technology will empower individuals to tokenize and unlock the value of their fine art assets securely in a distributed manner. The company will also contribute to the preservation of cultural treasures, safeguarding them against social unrest, climate change, and international conflict. By enabling the next generation of artists to leverage technology in new and innovative ways, Arius Technology will be at the forefront of transitioning the art industry into the digital future. With immersive experiences and interactive engagement on the horizon, the company is paving the way for a more dynamic and accessible art world.

“We are revolutionizing the foundations of an industry that is hundreds of years old and depends almost entirely on manual processes.”