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Want more organic traffic to your website?
Most businesses make a big deal about getting traffic from search engines. They churn out articles, optimize their pages, and cross their fingers.
But here’s the thing…
Crossing your fingers isn’t a strategy. In fact, hoping Google will just magically send you a lot of traffic is pretty much the exact opposite of strategy.
If you want some real results you need to learn and implement advanced SEO techniques that actually work. Luckily for you, these strategies are tested, proven, and shared in this very post. Here are the advanced SEO techniques that have been tested and are used by the best digital marketing agencies.
Check them out.
Your SEO Success Checklist
- Advanced SEO Techniques Matter More Than Ever
- Technical SEO That Actually Works
- Content Optimization Beyond the Basics
- Link Building Strategies That Drive Real Results
- Measuring Your SEO Success
Advanced SEO Techniques Matter More Than Ever
Let’s get straight to the facts…
Organic search brings in 53% of all website traffic. That’s over half of all visitors to all websites. If you aren’t going above and beyond to optimize your website for search, you’re leaving money on the table.
There’s more to the story though.
The typical business does basic SEO. They optimize some meta tags, publish content, sprinkle in some keywords, and hope for the best.
It worked 10 years ago. Not so much today.
You have to understand…
Google’s algorithm has gotten way too smart to just focus on keywords and do the same old SEO tactics. It’s looking at user experience, content quality, site speed, mobile optimization, and hundreds of other ranking factors.
Professional small business SEO services are how you level up your SEO game. Partnering with experienced SEO specialists helps you implement these advanced strategies beyond the basics and get the traffic you know you’re missing.
Advanced SEO Techniques that Really Work
The bottom line is this. If you want to compete in the modern search landscape, you need advanced SEO techniques that most of your competition isn’t using.
The Foundation: Technical SEO That Actually Works
Do you know a dirty little secret?
Technical SEO is what most businesses drop the ball on. They pour all of their effort into content and links and forget about the foundation that supports everything else.
Big mistake.
Focus on these critical areas to create a strong technical foundation:
Site Speed Optimization
Your website needs to load as fast as possible. If not you won’t win with rankings, not to mention user experience.
Google considers page speed as a ranking signal. But more importantly, your users are going to bounce like a bad bouncing ball if your site takes a long time to load.
Do these to improve speed: compress images, enable browser caching, minify CSS and JavaScript, and use a content delivery network.
Mobile-First Indexing
Google now primarily uses the mobile version of your website for indexing and ranking. If your mobile site is slow, poorly designed, or hard to navigate, you’re screwed.
Make sure your mobile site loads quickly, is responsive to all screen sizes, and has an intuitive user interface.
XML Sitemaps & Robots.txt
Tell search engines which pages to crawl and index with these two simple files.
XML sitemaps let Google know where your content is located and how often it updates. Robots.txt files direct them on which pages to ignore.
It’s important to set these up correctly, or Google won’t be able to find and understand your content.
Content Optimization Beyond the Basics
Let’s not pretend for a minute that SEO content is all about keyword density.
It’s not. Keyword stuffing is ancient SEO history.
Optimizing content today is all about the searcher.
Ask yourself what the user is trying to accomplish, what type of content will satisfy that need, and how you can outperform all of the competition.
Get really good at this and you can nail keyword intent matching, content depth and quality, and on-page elements.
Link Building Strategies That Drive Real Results
Ok, how about we just talk links…
Backlinks are still one of the most important ranking factors on Google. But it’s way harder to build good, high-quality links than ever before.
Try these proven link building strategies:
Create Link-Worthy Content
The best links are the ones you don’t have to beg for. Write so freaking good that everyone and their mama just wants to link to it.
Create exclusive, original research and data. Comprehensive guides and how-tos. Eye-catching visual content like infographics and videos. Tools and resources that are just too good to pass up.
You get the idea.
Strategic Outreach
Sometimes you just have to do your own outreach.
Find the websites in your niche that would benefit from linking to your content. Give them the ultimate sales pitch of all time. Tell them exactly why their audience would gain value from a link to your content.
Broken Link Building
One of my favorite strategies.
Find links that are broken on websites that are relevant to your site. Contact them and offer to replace the bad link with your own content.
You’re helping them out by pointing out the broken link. They’re helping you out by providing you with a great backlink.
Measuring Your SEO Success
Ok let’s just get real for a minute.
SEO is a numbers game.
If you’re not measuring your results, it’s all just guesswork. You need to know what works and what doesn’t so you can invest more in the former and eliminate the latter.
Measure these key metrics:
Organic Traffic
The number of visitors to your site from search engines. Should be going up.
Keyword Rankings
Your position for target keywords. The top 3 results get 54.4% of all clicks. Target to get in the top 3 as often as possible.
Conversion Rates
How many visitors convert on your site and take desired actions.
Backlink Profile
Quality and quantity of backlinks pointing to your site. More good links = more authority and better rankings.
Tools like Google Analytics and Google Search Console make it easy to track these things. Review your numbers at regular intervals and use them to inform your SEO decisions.
Wrapping It All Together
The key takeaway to this entire post is this:
SEOing your website with advanced SEO techniques isn’t brain surgery. It just takes a strong technical foundation, high-quality content, strategic link building, and ongoing tracking and tweaking.
The businesses that are crushing it on search engines aren’t lucky. They’re implementing these strategies daily.
Start with the technical SEO and then layer in high-quality content and strategic links. Track your results and double down on what’s working.
SEO drives 1,000+% more traffic than organic social media results. Focusing your marketing on search engines delivers exponentially better results than other marketing channels.
The question isn’t if you should get started on advanced SEO techniques. It’s how soon.
