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In the fast-paced world of food and beverage, few leaders have made as significant an impact as Nicholas Papanier Jr. Based in Westville, NJ, Nicholas’ journey from running a family-owned shop to leading one of the East Coast’s fastest-growing sandwich brands is nothing short of inspirational. Today, he stands as a leader, visionary, and trailblazer. As the Owner, President, and CEO of PrimoHoagies, Nicholas is leading remarkable growth, carrying the family legacy forward.
Under his dynamic leadership, PrimoHoagies has achieved impressive milestones and growth, hitting $94.6 million in sales in 2024 and the opening of its 125th store. With continuous year-over-year increases since 2020, Nicholas’ strategic expansion efforts have successfully taken PrimoHoagies to new markets, including upstate New York, Texas, North Carolina, South Carolina, Colorado, showcasing the brand’s rapid ascent in the fast-casual dining realm. In recognition of his visionary leadership, Nicholas was named Philadelphia CEO of the Year in 2021 and earned the prestigious Titan100 award 3 years in a row, culminating in his induction into the hall of fame.
A Remarkable Career Path: Championing Growth, Structuring Success
Nicholas Papanier Jr.’s journey to the top of PrimoHoagies is a testament to his dedication and vision. Growing up immersed in the business alongside his father, Nicholas gained a deep understanding of the company’s values and operations. As he rose through the ranks, becoming Chief Operating Officer in 2017 and then Owner, President & CEO in 2019, he remained committed to preserving the quality and tradition that define PrimoHoagies while driving its nationwide expansion.
His leadership approach is characterized by bold decision-making, direct communication, and a focus on fostering a family-like team culture. Even in the face of challenges, such as the pandemic, Nicholas Jr.’s leadership proved resilient, guiding PrimoHoagies to a remarkable 22% revenue increase. His accomplishments have earned him prestigious recognition, including the 2024 Titan 100, NJBIZ 40 Under 40, and Philadelphia Business Journal’s 40 Under 40 awards, solidifying his reputation as a visionary leader.
Leadership Philosophy
At the heart of Nicholas Jr.’s leadership approach are tradition and family values, which guide his decision-making and ensure every choice aligns with his heritage. A key lesson he has learned is the importance of strategic foresight and calculated decision-making, often tempered by the principle “Never let anyone know your next move.” This blend of value-driven leadership and calculated strategy enables PrimoHoagies to stay ahead while remaining true to its roots.
Leadership in a High-Expectation Environment
At PrimoHoagies, leadership is defined by an unwavering commitment to excellence. The brand sets high standards for quality, customer satisfaction, and brand values, expecting consistency across all levels, from franchisees to staff, and never compromising on its core principles.
Building a Strong Foundation
PrimoHoagies prioritizes a strong team culture by prioritizing open communication and full transparency, fostering connection and unity among its franchisees and team members as it scales nationally. Regular or team outings help keep everyone aligned, connected, and united as the brand grows.
By striking a balance between preserving its traditional brand standard and embracing modern trends, PrimoHoagies cultivates innovation while remaining true to its heritage.
The Future Trends and Technologies at PrimoHoagies
PrimoHoagies anticipates that accessibility will drive the future of fast-casual dining. To stay ahead, the brand is focused on expanding its digital presence, enhancing social media engagement, and providing a seamless online ordering experience across all platforms.
Customer expectations have shifted toward speed, convenience, and digital connection. PrimoHoagies enhances customer experience through strategic technology investments. By upgrading its app, refining its website, and building a robust infrastructure, the brand ensures seamless interactions and meets customers’ evolving needs, maintaining its high standards.
What Sets PrimoHoagies Apart: Quality and Consistency
PrimoHoagies stands out in the competitive foodservice landscape through its unwavering commitment to quality and tradition. This dedication creates a distinctive brand identity that resonates with customers and sets it apart from the competition.
PrimoHoagies ensures quality and consistency by implementing robust systems and check-ins at every store. The brand also fosters strong connections with franchisees through regular meetings, promoting a unified approach to delivering an exceptional customer experience.
Selecting the Right Franchise Partners
Nicholas seeks franchise partners who share the same passion for quality and are committed to hard work. He looks for individuals who are trusted fans of PrimoHoagies, ensuring a shared vision and dedication to delivering exceptional customer experiences.
Preserving the “Family Feel” of PrimoHoagies
PrimoHoagies maintains its family feel by staying true to its family-owned and operated roots. The brand builds strong ties within every community it serves, fostering a sense of connection and loyalty that transcends its national expansion.
Commitment to Sustainability and Community
PrimoHoagies prioritizes sustainability and community engagement, with PrimoCares at the forefront of its efforts. Through this initiative, the brand gives back to the community, focusing on supporting children and building a stronger future for both the community and the brand.
Creating a Legacy of Fearless Leadership
Nicholas envisions a legacy of fearless leadership for PrimoHoagies and the food and franchise industry. He aims to set a high standard by blending bold vision with an unwavering commitment to quality, staying true to values and traditions. This approach will inspire others and leave a lasting impact on the industry.
