8 Ways To Add Value To Your Nutrition Business

Adding value to your nutrition business can feel tough. You don’t always know what to do next, especially when you feel maxed out with your current obligations. 

The good news is that this post is here to help. It runs through some of the things you can do to really make a difference and improve your quality of life. 

Offer A Results-In-Advance Challenge

One of the best ways to get people through the door is to offer results-in-advance. The idea here is to give people something small and digestible upfront that creates momentum and makes them want to upgrade to your full onboarding. 

For example, you could say something like: 

• Sign up to drop five pounds in eight days 
• Get the programme today to fix your gut and poop naturally

These offers tap into clients’ innate desire for short-term results. Transformations that take six months to a year are too hard to implement or consider psychologically for the vast majority of people. 

Create A Signature Framework

Another thing you’ll want to do is create a signature framework. The idea here is to differentiate yourself from everyone else on the market so clients can only go to you to benefit from the level of services you offer. 

The framework you create will depend on your current system. If you can trademark it, that makes it seem even more official. For example, you might try something like the “Lean Gut Method.” These approaches can be highly compelling and profitable. 

Launch A Supplement

If you really want to go to town and start scaling, then selling a supplement is one of the most powerful things you can do. These can scale endlessly and the margins tend to be enormous. 

Don’t try to create a supplement yourself, though. That’s asking for trouble. Instead, use private label supplements that you can market as your own. These can be upgraded to the safety standards your audience expects, giving you more market power and flexibility. 

Add Lab Testing

If you want to add lab testing to your nutrition business, that’s a great way to boost value. People will see your effort and that will naturally build trust and interest in what you do. 

Look for independent labs that are also trusted for their integrity. Make sure they have official certifications and recognitions provided by the state or a governing authority. 

Once you add lab testing, you can then start asking customers to pay more. Charging a premium is 100% acceptable if you’re offering something that most nutritionists don’t. You can position yourself as offering a more holistic and rigorous service. 

Launch A High-Ticket Offer

If you want to bring in large chunks of cash, then a done-for-you one-on-one service can be a great option. With these, you can charge up to $10k per client (and maybe more if you have a large social media following). This separates you from generic coaching, which is usually low-effort and online. 

With high-ticket offers, you need to actually work directly and physically with clients. That’s what they’ll expect. Then, you can market the results by showing your prospects various before and after photos of the people who’ve worked with you. 

Sell Digital Products On Autopilot

Another low-hanging fruit option for many nutrition businesses is selling digital products. These literally cost nothing to sell once set up and continually generate new margins. 

What’s more, you can sometimes get customers set up on prescriptions for these. These provide you with ever higher lifetime value for each new signup. 

Offer Corporate Wellness Packages

Companies usually have deeper pockets than individuals, so approaching them for corporate wellness packages is another  money-spinner. With this option, you can really accelerate the cash flow into your business and even use the new, incoming money to hire new people. 

Corporate wellness packages often bring in five figures per month. With these, you’ll train between 20 and 50 people at the same time, aiming to make them healthier overall. Many brands now want these  services because of the general state of poor health of most employees. 

Run Seasonal Coaching Cohorts

Finally, you might want to run some seasonal coaching cohorts. These can be a good way to cash in on trends and get people to pay a little extra, too, because it relates to a pain point. 

For example, perhaps right now they have “dad bod” but want to be “beach fit” by the summer. These programmes often do extremely well. 

You could also offer women courses on using nutrition to master menopause.