7 Must-Attend SEO Events This Year

Boosting knowledge and improving strategies when it comes to SEO is critical for many businesses and professionals nowadays. Search engine optimisation plays an important role for companies and brands looking build their success online but it’s an ever-changing landscape.

Therefore, SEO events across the globe become vitally important in order to stay on trend and in the know when it comes to what works and what’s no longer proving effective. Here are several must-attend SEO events for this year.

1. The Masterminders

The Masterminders conference is one that’s held every year and has grown in popularity due to it’s unique approach. Held in Manchester, attendees gets the usual expert talks but the second day is where the real collaboration begins. A private mastermind, where small groups of around six, discuss their own challenges, while gaining insights into their peers.

It’s a great opportunity to not only learn, but to discover what others are doing and to improve upon your own efforts. Whether that’s running your own SEO business or climbing the ranks within your current role as digital marketer or link builder.

The tickets range from around £375 to £795. At the moment, these are discounted and therefore are worth snapping up quickly. 

It’s certainly a great SEO event to attend and due to it’s location, you’ll likely get a much more diverse mix of attendees, particularly those that wouldn’t have travelled to London for SEO events.

2. BrightonSEO

If you do enjoy a trip to the seaside, then fitting it in with BrightonSEO is a no-brainer. Not only do you get a work trip, but you also get a little holiday at the same time.

Brighton has grown increasingly popular over the years and has become a tourist hub for many from across the world. Bringing together thousands of digital marketing and SEO professionals for two days, BrightonSEO is Europe’s largest event within the SEO sphere.

The two days consist of talks and workshops, covering an array of topics such as content marketing, PPC and SEO of course. Tickets are free for those who are successful in the ballot, otherwise, you can expect to pay up to £240+ for a ticket. This event is a great one for those both new and experienced in SEO as it caters to all experience levels.

3. Ahrefs Evolve

Hosted in the beautiful state of California in San Diego, Ahrefs Evolve is an event that brings together hundreds of digital marketing and SEO professionals, many coming from across the globe.

Within the same space, individuals can make genuine and meaningful connections that will hopefully influence the path and success that everyone in attendance has within the world of SEO.

Tickets range from $699 to $2,999 depending on the package you choose. According to the site, there’s a VIP evening on the first night before the conference kicks off and serves as an opportunity to rub shoulders and network with those highly knowledgeable in the SEO field.

The conference then kicks off officially on day two, where you’ll get plenty of talk sessions and collaborative opportunities, before networking and connecting with everyone in attendance. 

4. Ecomm Live 

Specialising in e-commerce especially, Ecomm Live takes place around the spring, so as of the time of writing this, you’ll have missed out unless you were in attendance back in April. Ecomm Live is tailored for e-commerce businesses that are looking to improve their digital marketing and SEO efforts.

With the e-commerce industry being so huge, it’s seen such a vast change and like SEO, the landscape seems to be constantly shifting, especially through social media platforms too.

Therefore, attending an event like this one is helpful for all e-commerce owners but also for those who exist online or may be pursuing a career in such an industry.

The event features plenty of sessions whether it’s the latest trends in e-commerce, to customer journey mapping. It covers a great deal and is therefor a valuable event to invest in. It’s held in Belfast and tickets cost around £399+. If you’re in the digital retail sector, then this is an event that you don’t want to miss out on.

5. State Of Search

The State of Search brings together some of the top speaks from the digital marketing field in order to give insight into important areas across search engine optimisation and emerging technologies that are crucial for business and individual success.

Attendees can look to join the conference in person or online depending on availability. From search engine optimisation to lead generation and display advertising, there are some great talks not to be missed.

The event is held in October and at the Grapevine Convention Center in Texas. Tickets are $997 and for the topics covered, you’re getting a great deal for your money – as well as catering for the day!

6. Digital PR Summit

Another great event to attend when it comes to digital marketing is the Digital PR Summit. While PR is in the name, it’s still a useful one for all industry peers within the world of digital marketing and SEO too.

Attendees experience plenty of insight into what’s trending or emerging, as well as meeting like-minded professionals, all with something to offer in experience and knowledge.

The summit takes place around May in Manchester and for those that can’t attend, they offer a package to buy the recordings from the event so that key information isn’t missed out on. Tickets for the event cost around £99+ but this could change for future events in 2026 and beyond.

7. Content Marketing World

Content Marketing World is an event thrown over three days, where attendees get the opportunity to learn new strategies for building SEO teams, as well as the systems and processes that make them successful.

Early bird tickets for in-person start at $1,199 and online it’s $899. Like many other of the SEO events held in the US, this one also is located in San Diego, California.

You’ve got more than 100 sessions to enjoy, as well as workshops and industry forums to get stuck into.