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If you have a business – any kind of business – you need a business website. This becomes your digital storefront and a key tool to boost visibility and profitability in the long term. However, not all professional websites are built equal. Your goal is to develop a digital presence that is flexible, accessible, safe, and optimized. Let’s see how in this guide.
First Things First: Partner With A Website Design Specialist
If you are just getting started with developing a website for your business, it is important to not overestimate the level of competition and technical know-how involved. Plus, given how important your website is for your business, a DIY approach or inadequate investment can affect your visibility and reputation.
Here’s where working with a specialized website design company can make all the difference. With the help of experts, you can gain a quality, tailored website that will actively work towards the success of your business!
Accessibility
Website accessibility is essential, especially as around 16% of the world population has a disability. You can make your website accessible with features such as adjustable contrast, fonts, types, and colors, as well as tools to read out or summarize content. Being proactive about accessibility ensures that everyone can access your website, boosting brand visibility and your reputation alike!
Mobile-Friendliness
Today, the majority of internet users access website pages from their smartphone. Because of this, your website needs to look just as good and be just as fast and secure on mobile as it is when accessed by desktops. Mobile friendly features such as usability and adaptability ensure that your content can be accessed on the go by anyone. Here, a website design expert can help you ensure that all website features are accessible regardless of the type of screen used.
Call To Action
Including clear call to actions is essential to convert website visitors into paying, loyal customers. The type of CTAs that you will include depend on your goals. Are you encouraging your visitors to sign up for your newsletter? Or do you wish them to download a guide or proceed to check-out? Whatever your goal is, be sure that CTAs are clear, direct, and easy to follow.
Branding
Of course, your website needs to be properly branded to reflect the identity and values of your company. Plus, keeping continuity will ensure that your brand logo, colors, and tagline are easily recognizable and memorable. Here, a website designer can truly help in creating an interface that is intuitive and easy to navigate while also reflecting your brand’s image.
Social Media Links
Including social media links is an excellent way to boost your social media communities and strengthen your digital presence. These buttons could be at the footer of your website or blog pages, and also linked to your “home” or “about us” page. However, be sure to also nurture the social media profiles you link to, as you’ll want your customers to have a seamless experience and cultivate trust in your brand!
On- And Off-Page SEO
Last but not least, developing a clear SEO strategy is essential to support your website visibility on search engines such as Google. Since on- and off-page SEO can be complex, an expert in this field can help you develop and deploy the best strategy for your brand.
